Campaigns offers a drag-and-drop email editor with personalized, dynamic designs. Find her at danasitar.com. Let me start by telling you which email mailing service you should avoid: Mailchimp doesnt like their tool being used for affiliate marketing. It is indeed old, but it doesnt mean its ineffective. Who Omnisend is for: Omnisend includes an impressive amount of features designed to help maximize conversions, so its a good email marketing service for those who have an online store on platforms like Shopify. 
Affiliate marketing, downloadable items and membership registrations are other ways to make money using email marketing. If you want to experiment with email marketing techniques, such as segmentation, landing pages and autoresponders, while you have a small audience, this platform is a good place to start and grow. You can credit a certain amount of emails to your account. Capital One Venture X Vs. Chase Sapphire Reserve, Pet Insurance For Pre-Existing Conditions, Private Wealth Manager Vs. Financial Advisor, How To Remove Collections From Your Credit Report, How Much Does A Home Warranty Cost In 2022, The Best Email Marketing Services of 2022, 6 Tips To Improve Your Email Marketing Strategy, customer relationship management (CRM) system, PPC Marketing Ultimate Guide For Small Businesses, Free; $11 per month (for up to 500 contacts), Free; $3 per month (for up to 500 contacts), Free; $9 per month (for up to 1,000 contacts), Free; $15.58 per month (for up to 1,000 contacts), Price gets hefty if you have more than 2,000 contacts, Straightforward pricing based on volume and contacts, Specially designed for e-commerce businesses, Integrated with website and landing page builder, HTML editor only available at highest tier, Advanced segmentation, automation and reporting, Campaigner branding included in lowest paid tier, No automation or segmentation with free plan, Free version limits key features such as campaign scheduling and A/B testing, Max five users without an Enterprise account. Where they can improve: The interface can be confusing as they change the design layout more than you'd expect. Home The 15 Best Email Marketing Services of 2022. After your email marketing message is sent, youll be able to review key metrics including the number of email bounces, how many subscribers opened your email and how many clicked on your CTA links and buttons. Use their free Deep Data Integrations for Shopify, WooCommerce, BigCommerce and Square to pull in revenue, order numbers, order status, etc. 40,000 emails per month go for only $25/mo. The bet seems to have paid off. Their selection of responsive templates is a big advantage, as well as the webinar feature for those who offer online courses. Moosend isnt perhaps the most well-known email marketing platform out there, but, in light of its affordable prices and feature-rich service, we feel the tool deserves a place on this list. What we like: Their automation workflow editor is easy to use, well-designed and flexible, plus their icons and bright colors make it quite fun to use. 
Paid newsletter subscriptions, e-commerce integrations. We like that they offer a pay-as-you-go plan, which, we might add, is significantly cheaper than Mailchimps. The automations are a bit basic and email deliverability is a real issue. Thats why there is no shortage of email marketing services to choose from. What we like: Great user interface, and some very fresh email designs. Who ActiveCampaign is for: ActiveCamapign offers more advanced automation features than other popular email marketing services. Who MailerLite is for: MailerLite is a great email marketing software for small businesses and freelancers who want an affordable solution with an easy learning curve and well-designed features with good functionality. Its templates arent available with a free account, but you can design your own emails in a drag-and-drop editor. Their sophisticated automations and CRM features will help you save time and better organize your leads. At EmailToolTester, we only review cloud-based email marketing software. A great way to encourage sign-ups is a free checklist, ebook or other exclusive content. They have also recently added a free plan to their offering, which comes with unlimited emails. Our focus is small business email marketing, which means that this review of email apps was created with you in mind. Its like for a mobile phone plan. You can expect the following to be included within your monthly fee: Tip #3: We often hear from people who are worried about not having many contacts to write to. Is it still enough to make them relevant? Though ActiveCampaign is our number one email marketing service, some might be put off by the higher price tag. It includes pre-built automated series optimized for driving purchases through abandoned cart reminders, post-purchase campaigns, product discounts and more. They offer a great selection of modern-looking email templates, and a drag and drop email editor thats easy to use. Email templates are sadly not included in the free version. Zoho Campaigns is one sliver of the comprehensive suite of cloud software Zoho offers. Where they can improve: Surprisingly, Drip doesnt offer any kind of spam or design testing and the email editor isnt the most efficient or intuitive. Zoho is headquartered in Chennai, India, with offices in nine countries around the world. What they should improve: Expensive and relatively basic automation. Who ConvertKit is for: Individuals or small teams of digital marketers with a budget who are only looking to send plain text newsletters. Of course, that means spending a little more, but hey, with all that automation youll either increase your sales or save time which you can invest elsewhere. Their recent foray into the world of email marketing seems logical enough, and the editor works great for such a relatively new product. Even if the free version is generous, premium prices are fairly steep compared to the competition, and support on the freemium plan is non-existent after the first month, which is incredibly frustrating. Tags let you create advanced segmentation. Where they can improve:We found a few small UX issues with the editor, for example, in setting up your email for scheduling. They also offer advanced features, such as their free CRM software, live chat functionality and SMS marketing. The success rate is called email deliverability, and its worth considering when settling on a provider. Also, the fact that you get charged per contact, as opposed to just subscribed contacts means you have to really stay on top of list hygiene. The platform offers an unintimidating way to access advanced marketing features. Yes. Its free version is for small audiences and support for paid subscriptions could make this a good platform for bloggers and small media companies looking to monetize their content directly. Updated: The secret is usinglead magnets.
You will have access to all features on all paid plans, though you'll need to spend $99 or more for chat support to be included. Tip #4: Most newsletter services allow you to A/B test your subject lines. SMS, plus features such as autoresponders, A/B testing, sub-accounts (e.g. 
What we like: General ease of use. for agencies) and team collaboration are all included. Tip #1: Want to be able to analyze two or more of the best emailing services side-by-side? Check out our newsletter cost calculator to see the pricing offered by each provider. To help you sort through the noise, our team evaluated some of the most popular platforms to bring you this list of the seven best email marketing software available. What we like: Their excellent deliverability rates our most recent deliverability test saw a new high for them. Mailchimp is one of the most popular free email marketing services. Omnisend is fully focused on ecommerce and offers deep integrations with Shopify, WooCommerce and BigCommerce. If thats the case for you, consider setting up a welcome email series as an autoresponder. Youd get more for your buck with ActiveCampaign or MailerLite. Cloud-based software is usually available for a monthly subscription fee. However, we would have hoped these years of experience would deliver a better email marketing platform more on that below. The key factors we took into consideration include send volume, image libraries, social media and other integrations, automation and A/B testing. Or you can pay monthly, which seems to be the most popular solution, especially for businesses. All Rights Reserved. Thats why I created a few categories to help you navigate. Who is Mailjet for: For beginners looking for something simple and affordable, its a great tool. Shes written about work and money for the New York Times, CNBC, The Motley Fool, The Penny Hoarder, a column for Inc. and more. Consider these factors to choose the right tool for you: Email marketing is the oldest form of digital marketing and is relatively simple to implement and maintain.
Niche features such as the ability to manage event invitations, registrations, and tickets. What we like: Great design with clean, responsive templates. Where they can improve: Unfortunately, the free plan now has a lower sending allowance (just 500 emails to 250 contacts), though you can store unlimited subscribers. Its known best for its flagship email marketing service, which pioneered the forever free plan for users with less than 2,000 subscribers. So what is the best email marketing tool? Best of all, many of them come with free plans,so you can test the waters before spending money on the solution. Depending on the type of business you run, you might want to consider Drip for e-commerce campaigns or MailerLite for selling paid subscriptions. Once a scrub of bounced emails is complete, youre ready to jump back up to step four and run another campaign on the schedule you set. The platform would be overwhelming for individual creators or new marketers, who wouldnt need the complex features it offers. On the plus side, all price plans offer the same features. Some may prefer to go for an all-in-one email marketing service with all of the features formerly mentioned, others might prefer to keep it simple with an easy-to-use email newsletter service. 
Their free account is very limited, not even including reports. They can range from tips and tricks to sales funnels designed to convert clicks into sales. Some might also find it slightly expensive if they're just starting out. images). So, if youre spending marketing dollars elsewhere, but not building a list and emailing to it regularly, its high time to add this tried-and-true method to your mix. Data also shows that Mondays tend to have the highest open rates of 22% on average while weekend open rates run lower at about 20%. This French email marketing provider recently revamped its desktop software with a smart new design and a web-based version of their tool. They also have a mobile app, so you can send email marketing campaigns on the go. Plus, you could be fined per the CAN-SPAM act. Many email marketing tools integrate with website and retail platforms for automated segmentation based on sales history and website interactions too. The other building block is an email engine that will deliver your newsletters. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. Please try again later. We answer all comments below. What we like:Good features for list management and decent support. Features on the free plan include a landing page builder, single-step automations, ecommerce builder and a CRM. Clean and intuitive interface with a fast editor. Find out more in our Mailchimp alternatives post. Who is Constant Contact for: We see Constant Contact as too expensive for what it offers. Despite other platforms continuing to flood the market, email remains one of the most consistent and effective marketing tools for any company. Email marketing remains one of the most effective tools for any company to reach engaged customersas long as you do it well. Check out our guide to lead generation through email marketing for tips and best practices on how to make the most of email marketing. The free templates are very limited and not very modern at all. From team email, CRM and bookkeeping to docs, spreadsheets and HR management, Zoho powers small businesses from the ground upat competitive prices. Among them are flat-rate, pay as you go, and high-volume options. Where they can improve: It's a pity that signup forms aren't responsive.