Similar to "Air Jordan", LeBron's brand became massively popular. [185] In January 2013, Nike signed RoryMcIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million. 
At the same time, the company's online sales grew by 36% during Q1 of 2020.
[67], The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol[68] in modern urbanfashion and hip-hopfashion[69] due to its association with success in sport.
[201], More recently, the corporation donated $13.5 million towards the renovation and expansion of HaywardField.
[133] Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of [the Vaporfly] technology. [143], A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star SteveNash wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. 
[23] It was agency co-founder DanWieden who coined the now-famous slogan "JustDoIt" for a 1988 Nike ad campaign,[24] which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the SmithsonianInstitution. [166] The dispute was eventually settled out of court between Nike and Minor Threat. "What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," Menino told TheBostonHerald. 
[19][20], In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertisingagency. [3] It is the world's largest supplier of athleticshoes and apparel and a major manufacturer of sportsequipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). [30], Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016. It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. [12] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker OnitsukaTiger, making most sales at track meets out of Knight's automobile. Nike also sells shoes for activities such as skateboarding, baseball, cycling, volleyball, wrestling, cheerleading, lacrosse, cricket, aquatic activities, auto racing, and other athletic and recreational uses. Nike still has many of the top teams playing in their uniforms, including: FCBarcelona, ParisSaint-Germain and Liverpool (the latter from the 202021 season),[183] and the national teams of Brazil, France, England, Portugal and the Netherlands among many others. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. [39] In 2002, Nike bought surf apparel company HurleyInternational from founder Bob Hurley. Nike's range of products include shoes, jerseys, shorts, cleats, baselayers, etc. [27], Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. [43], In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s. [203] His university projects often involve input from Nike designers and executives, such as TinkerHatfield. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. [135] Some athletes, scientists, and fans have compared this to the 2008 LAZRswimsuitcontroversy. [16][17] The Swoosh was first used by Nike on June 18, 1971,[18] and was registered with the U.S.PatentandTrademarkOffice on January 22, 1974. You could also do it yourself at any point in time.
[187][188] On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete OscarPistorius, due to his being charged with premeditatedmurder. [104] The company has been subject to much critical coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the freetradezones where their goods are typically manufactured. Nike produces a wide range of sports equipment and apparel. [189], Nike consolidated its position in basketball in 2015 when it was announced that the company would sign an 8-year deal with the NBA, taking over from the league's previous uniform sponsor, Adidas. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.[205]. LeBron James was given the Slogan "We are All Witnesses" when he signed with Nike. [168], In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 201718 season. [75], By the 1990s and 2000s, American and European teenagers[76] associated with the preppy[77] or popularclique[78] began combining these sneakers,[79] leggings, sweatpants, croptops,[80] and tracksuits with regular casualchic[81] street clothes[82] such as jeans, skirts, legwarmers, slouchsocks, and bomberjackets. [57] In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. The trainers were designed to celebrate IndependenceDay. [14] By 1965, sales had reached $20,000. [129] Nike's decision was praised by others due to the use of the flag by whitenationalists,[128] but the Anti-DefamationLeague's Center on Extremism has declined to add the flag to its database of "hate symbols. [72] Limited edition sneakers and prototypes with a regional early release were known as Quickstrikes,[73] and became highly desirable items[74] for teenage members of the sneakerheadsubculture. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "JustDoIt" and the Swoosh logo. [91] This was done again in 2016. [6] Previously, in 2017, the Nike brand was valued at $29.6 billion. List by sport include only. [40] In 2003, Nike paid US$309million to acquire sneaker company Converse. The most recent additions to their line are the Nike 6.0, Nike NYX, and NikeSB shoes, designed for skateboarding. Here'showwegothere", "BehindOregon's(Phil)Knightinshiningarmor", "NikePledges$13.5MilliontoHelpRenovateUniversityofOregonTrackFacilities", "OregonEmbraces'UniversityofNike'Image", "NikeCommunityAmbassadors|NikeGlobalCommunityImpact", "TheSwoonoftheSwoosh"byTimothyEgan, NikesaysIranWorldCupsagais'misleading'. The factory employs 70,000 people. [108] The documentary focused on six girls, who all worked seven days a week, often 16 hours a day. [66] In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step". [17] The first track endorser was distance runner StevePrefontaine. The deal required all franchise team members to wear jerseys and shorts with the Swoosh logo, beginning with the 2017/18 season. According to Davis, "I told TomBrokaw that I was the first. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. October15,2000", MorethantenthousandworkersstagestrikeatmassiveDongguanshoefactory, YueYuenshoefactoryworkers'strikeatDongguanplantscontinues, YueYuenstrikersvowtocontinueuntilbenefitcontributiondeficitpaidinfull, 'Paradisepapers'exposetaxevasionschemesoftheglobalelite, "OffshoreTroveExposesTrump-RussiaLinksAndPiggyBanksOfTheWealthiest1Percent", InternationalConsortiumofInvestigativeJournalists, "HowNikeStaysOneStepAheadoftheRegulators:WhenOneTaxLoopholeCloses,AnotherOpens", "NikeFallsasCriticsFumeonSocialMediaOverKaepernickDeal", "ColinKaepernickNamedFaceofNike's30thAnniversaryof'JustDoIt'Campaign", "PeopleAreAlreadyBurningTheirNikesinResponsetotheColinKaepernickAd", "PeoplearedestroyingtheirNikeshoesandsockstoprotestNike'sColinKaepernickadcampaign", "TheNationalBlackPoliceAssociationIsInFullSupportOfNike'sColinKaepernickAd", "LeBron'StandswithNike'inSupportofColinKaepernick'sCampaign", "SerenaWilliamssupportsNike'sdecisiontoendorseColinKaepernick", "CollegeoftheOzarksdropsNike,will'choosecountryovercompany', "NikeOrdersRoseinFour-DayPeriodAfterKaepernickAdDebut", "Nikehitbyconservativebacklashover'racisttrainer', "NikeNixes'BetsyRossFlag'ShoeAfterKaepernickIntervenes", "NikepullsFourthofJulytrainersafterColinKaepernick'raisesconcerns', "Nike'pullsBetsyRossflagtrainerafterKaepernickcomplaint', "NikePulls'BetsyRossFlag'SneakersAfterKaepernickComplaint", "Nikefanstheflamesoftheculturewar", "PencebacksHongKongprotestsinChinaspeech,slamsNBAandNike", "VicePresidentMikePencesays'NBAisactinglikeawhollyownedsubsidiary'ofChina'sCommunistParty,alsoblastsNike", "WorldAthleticsmodifiesrulesgoverningcompetitionshoesforeliteathletes", "Nike'sVaporflyshoeschangedrunning,andthetrackandfieldworldisstillsiftingthroughthefallout", "LilNasX'sunofficial'Satan'Nikescontaininghumanbloodselloutinunderaminute", "NikeClarifiesItDoesn'tEndorseLilNasX'sSatanShoes,NowWithHumanBlood", "JudgeOrdersLilNasXSatanShoesofftheMarketforNow", "Nike,PatagonianamedinEuropeanlawsuitasbeingcomplicitin'forcedlabour'practicesinXinjiang,China", "Finalreportonthecostsandtheimpactonemissionsofpotentialregulatoryframeworkforreducingemissionsofhydrofluorocarbons,perfluorocarbonsandsulphurhexafluoride", "HealthSurveyofWorkersExposedtoMixedSolventandErgonomicHazardsinFootwearandEquipmentFactoryWorkersinThailand", "GreenpeacereportlinkswesternfirmstoChineseriverpolluters", "Nike,Adidas,PumaagreewithGreenpeacetocleanwaterinworldwideproductionby2020", "Nike'sSustainabilityReportfor2020Q2", "Nike'sSustainabilityReportfor2021Q1", "Nike'sSustainabilityReportfor2019Q2", "W+KFindsItsFirstAdsEver,forNike,onDustyOldTapes", "Nike'sKnightIsAdvertiseroftheYear", "TheMediaBusinessAdvertisingAddendaNikeSpotWinsAnEmmyAward", "ANikePosterUpsetsFansofthePunkRockBandMinorThreatinaMajorWay", "Nikecourtscontroversy,publicitywithdrug-themedskatershirts", "NikeInc.(NYSE:NKE)FacingSloganBacklash", "TheHornetswillbetheonlyNBAteamtohavejerseyslicensedbyJumpman", "JumpmanlogowillappearonNBAStatementEditionuniformsfor2020-21season", "FireontheTrack-TheStevePrefontaineStory-Part1", "23yearslater,AirJordansmaintainmystique", "JoePaterno'sNameRemovedFromChildDevelopmentCenteratNikeHeadquarters", "JogadoresdeFutebolPatrocinadospelaNike", "NikeoffersfurtherbackingforAsiansoccer", "PremierLeague:SportsweargiantsNiketoendManchesterUnitedsponsorship", "ManchesterUnitedsignrecord10-yearkitdealwithAdidasworth750m", "LFCannouncesmulti-yearpartnershipwithNikeasofficialkitsupplierfrom2020-21", "NikewelcomesTigerWoodsbacktotheMasterswithadfeaturinghisgreatesthits", "RoryMcIlroy,Nikeandthe$250m,10-yearsponsorshipdeal", "Sources:NBA,Nikehavenear-$1Bappareldeal", "NikeZoomKobe4Protro'White/DelSol'POPReturnsMay24OnSNKRS", "VinceCarterNikeShoxBB4RaptorsPE|SneakerNews.com", "GiannisAntetokounmpore-signswithNikefora'long-termpartnership', "ThestorybehindPaulGeorge'ssignaturesneaker", "Nikestocksfallafterbasketballprodigytoutedasthe'nextLeBronJames'blowsouthissneaker", "OregonDucksaddorangetotheirNikeuniformrepertoireforColoradogame", "TheBigTenandPac-12postponedthecollegefootballseason. [21] By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company wentpublic in December of that year. NikeAirMax is a line of shoes first released by Nike, Inc. in 1987.
[149] Following the report, Nike, as well as Adidas, Puma, and a number of other brands included in the report announced an agreement to stop discharging hazardous chemicals by 2020. Nike, originally known as Blue Ribbon Sports (BRS), was founded by UniversityofOregon track athlete PhilKnight and his coach, BillBowerman, on January 25, 1964. [39] The company sold Umbro in 2012[45] and Cole Haan in 2013. [46] As of 2020, Nike owns only one subsidiary: ConverseInc.[citationneeded], Nike acquired Zodiac, a consumer data analytics company, in March 2018. [66] At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe weve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material". [153] This science-basedtarget is aligned with ParisAgreement to limit global warming to 1.5C above pre-industrial levels.[154]. [145] 277tons was used during the peak in 1997. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine. NikeJustDoesItAgain", "TheWorld'sMostValuableBrands2017:16. The slogan was an extremely accurate way to describe the situation LeBron was heading into in the NBA he was expected to be the new king of the NBA. [106], During the 1990s, Nike faced criticism for the use of childlabor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. [99] Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,[100] Thailand, Vietnam, Pakistan, Philippines, and Malaysia. [173], Nike is a major sponsor of the athletic programs at PennStateUniversity and named its first child care facility after JoePaterno when it opened in 1990 at the company's headquarters. Bill Bowerman made the first pair of shoes for me. It was the first decrease in six years. [160] The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice. "[132], On January 31, 2020, the WorldAthletics issued new guidelines concerning shoes to be used in the upcoming Tokyo2020Olympics. We have created a browser extension. The dark grey line shows the carbon fiber plate. It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. I don't care what all the billionaires say. [143] This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. [49], In February 2021, Nike acquired Datalogue, a New York based company focused on digital sales and machine learning technology. The deal includes using Nike's range of golfclubs, a move NickFaldo previously described as "dangerous" for McIlroy's game. [191] Some have had signature shoes designed for them, including KobeBryant, JasonKidd, VinceCarter and more recently LeBronJames, KevinDurant, GiannisAntetokounmpo and PaulGeorge, among others. Prefontaine was the prized pupil of the company's co-founder, BillBowerman, while he coached at the University of Oregon. This transfer allowed the subsidiary to charge royalties to its European headquarters in Hilversum, Netherlands, effectively converting taxable company profits to an account payable in tax-free Bermuda. [204], The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. [140], In 2007, NewEngland-based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies. [15], By 1971, the relationship between BRS and Onitsuka Tiger came to an end. The average salary at Yue Yuen is 3000 yuan per month. [55], In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure due to the COVID-19 outbreak. [22], Wieden+Kennedy, Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. [146], In 2008, a project through the UniversityofNorthCarolinaatChapelHill found workers were exposed to toxic isocyanates and other chemicals in footwear factories in Thailand. [87] Later, Nike Elite socks became available in bright colors inspired by throwback basketballuniforms,[88] often with contrasting bold abstract designs, images of celebrities,[89] and freehand digital print[90] to capitalise upon the emerging nostalgia for 1990sfashion. [52], In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. [53] The split will be the seventh in company history. [62] The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,[63] an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit. [50], Nike was made a member of the DowJonesIndustrialAverage in 2013, when it replaced Alcoa. platformCelect,hopingtobetterpredictshoppingbehavior", "NikejustboughtavirtualshoecompanythatmakesNFTsandsneakers'forthemetaverse', "NikeacquiresDatalogueaspartofcontinueddigitalshift", "Alcoa'sCEOIsRemakingtheIndustrialGiant", "NikeFiscal2nd-QuarterProfitJumps40Percent", "WhatNike'sTwo-For-OneStockSplitMeansfortheDow", "Nikesurgesafterbeatingonearningsandannouncing$15billioninbuybacks(NKE)|MarketsInsider", "NiketurnstodigitalsalesduringChinashutdown", "NikelaunchescricketshoeAirZoomYorker", "NikeAirZoomControlIIFSFutsalShoesatSoccerPro", "DevicesThatTellOnYou:TheNike+iPodSportKit", "Latestmaterialsimprovesportswearperformance", "NewestNikeZoomRunningShoes|SneakerNews.com", "Factbox:Nike'sVaporflyrunningshoesandtumblingrecords", "NikeVaporflyShoesWon'tBeBannedFromOlympics", "NikeVaporfly.
At the same time, the company's online sales grew by 36% during Q1 of 2020. [67], The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol[68] in modern urbanfashion and hip-hopfashion[69] due to its association with success in sport.
[201], More recently, the corporation donated $13.5 million towards the renovation and expansion of HaywardField.
[133] Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of [the Vaporfly] technology. [143], A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star SteveNash wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. [23] It was agency co-founder DanWieden who coined the now-famous slogan "JustDoIt" for a 1988 Nike ad campaign,[24] which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the SmithsonianInstitution. [166] The dispute was eventually settled out of court between Nike and Minor Threat. "What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," Menino told TheBostonHerald. [19][20], In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertisingagency. [3] It is the world's largest supplier of athleticshoes and apparel and a major manufacturer of sportsequipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). [30], Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016. It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. [12] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker OnitsukaTiger, making most sales at track meets out of Knight's automobile. Nike also sells shoes for activities such as skateboarding, baseball, cycling, volleyball, wrestling, cheerleading, lacrosse, cricket, aquatic activities, auto racing, and other athletic and recreational uses. Nike still has many of the top teams playing in their uniforms, including: FCBarcelona, ParisSaint-Germain and Liverpool (the latter from the 202021 season),[183] and the national teams of Brazil, France, England, Portugal and the Netherlands among many others. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. [39] In 2002, Nike bought surf apparel company HurleyInternational from founder Bob Hurley. Nike's range of products include shoes, jerseys, shorts, cleats, baselayers, etc. [27], Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. [43], In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s. [203] His university projects often involve input from Nike designers and executives, such as TinkerHatfield. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. [135] Some athletes, scientists, and fans have compared this to the 2008 LAZRswimsuitcontroversy. [16][17] The Swoosh was first used by Nike on June 18, 1971,[18] and was registered with the U.S.PatentandTrademarkOffice on January 22, 1974. You could also do it yourself at any point in time. [187][188] On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete OscarPistorius, due to his being charged with premeditatedmurder. [104] The company has been subject to much critical coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the freetradezones where their goods are typically manufactured. Nike produces a wide range of sports equipment and apparel. [189], Nike consolidated its position in basketball in 2015 when it was announced that the company would sign an 8-year deal with the NBA, taking over from the league's previous uniform sponsor, Adidas. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.[205]. LeBron James was given the Slogan "We are All Witnesses" when he signed with Nike. [168], In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 201718 season. [75], By the 1990s and 2000s, American and European teenagers[76] associated with the preppy[77] or popularclique[78] began combining these sneakers,[79] leggings, sweatpants, croptops,[80] and tracksuits with regular casualchic[81] street clothes[82] such as jeans, skirts, legwarmers, slouchsocks, and bomberjackets. [57] In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. The trainers were designed to celebrate IndependenceDay. [14] By 1965, sales had reached $20,000. [129] Nike's decision was praised by others due to the use of the flag by whitenationalists,[128] but the Anti-DefamationLeague's Center on Extremism has declined to add the flag to its database of "hate symbols. [72] Limited edition sneakers and prototypes with a regional early release were known as Quickstrikes,[73] and became highly desirable items[74] for teenage members of the sneakerheadsubculture. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "JustDoIt" and the Swoosh logo. [91] This was done again in 2016. [6] Previously, in 2017, the Nike brand was valued at $29.6 billion. List by sport include only. [40] In 2003, Nike paid US$309million to acquire sneaker company Converse. The most recent additions to their line are the Nike 6.0, Nike NYX, and NikeSB shoes, designed for skateboarding. Here'showwegothere", "BehindOregon's(Phil)Knightinshiningarmor", "NikePledges$13.5MilliontoHelpRenovateUniversityofOregonTrackFacilities", "OregonEmbraces'UniversityofNike'Image", "NikeCommunityAmbassadors|NikeGlobalCommunityImpact", "TheSwoonoftheSwoosh"byTimothyEgan, NikesaysIranWorldCupsagais'misleading'. The factory employs 70,000 people. [108] The documentary focused on six girls, who all worked seven days a week, often 16 hours a day. [66] In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step". [17] The first track endorser was distance runner StevePrefontaine. The deal required all franchise team members to wear jerseys and shorts with the Swoosh logo, beginning with the 2017/18 season. According to Davis, "I told TomBrokaw that I was the first. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. October15,2000", MorethantenthousandworkersstagestrikeatmassiveDongguanshoefactory, YueYuenshoefactoryworkers'strikeatDongguanplantscontinues, YueYuenstrikersvowtocontinueuntilbenefitcontributiondeficitpaidinfull, 'Paradisepapers'exposetaxevasionschemesoftheglobalelite, "OffshoreTroveExposesTrump-RussiaLinksAndPiggyBanksOfTheWealthiest1Percent", InternationalConsortiumofInvestigativeJournalists, "HowNikeStaysOneStepAheadoftheRegulators:WhenOneTaxLoopholeCloses,AnotherOpens", "NikeFallsasCriticsFumeonSocialMediaOverKaepernickDeal", "ColinKaepernickNamedFaceofNike's30thAnniversaryof'JustDoIt'Campaign", "PeopleAreAlreadyBurningTheirNikesinResponsetotheColinKaepernickAd", "PeoplearedestroyingtheirNikeshoesandsockstoprotestNike'sColinKaepernickadcampaign", "TheNationalBlackPoliceAssociationIsInFullSupportOfNike'sColinKaepernickAd", "LeBron'StandswithNike'inSupportofColinKaepernick'sCampaign", "SerenaWilliamssupportsNike'sdecisiontoendorseColinKaepernick", "CollegeoftheOzarksdropsNike,will'choosecountryovercompany', "NikeOrdersRoseinFour-DayPeriodAfterKaepernickAdDebut", "Nikehitbyconservativebacklashover'racisttrainer', "NikeNixes'BetsyRossFlag'ShoeAfterKaepernickIntervenes", "NikepullsFourthofJulytrainersafterColinKaepernick'raisesconcerns', "Nike'pullsBetsyRossflagtrainerafterKaepernickcomplaint', "NikePulls'BetsyRossFlag'SneakersAfterKaepernickComplaint", "Nikefanstheflamesoftheculturewar", "PencebacksHongKongprotestsinChinaspeech,slamsNBAandNike", "VicePresidentMikePencesays'NBAisactinglikeawhollyownedsubsidiary'ofChina'sCommunistParty,alsoblastsNike", "WorldAthleticsmodifiesrulesgoverningcompetitionshoesforeliteathletes", "Nike'sVaporflyshoeschangedrunning,andthetrackandfieldworldisstillsiftingthroughthefallout", "LilNasX'sunofficial'Satan'Nikescontaininghumanbloodselloutinunderaminute", "NikeClarifiesItDoesn'tEndorseLilNasX'sSatanShoes,NowWithHumanBlood", "JudgeOrdersLilNasXSatanShoesofftheMarketforNow", "Nike,PatagonianamedinEuropeanlawsuitasbeingcomplicitin'forcedlabour'practicesinXinjiang,China", "Finalreportonthecostsandtheimpactonemissionsofpotentialregulatoryframeworkforreducingemissionsofhydrofluorocarbons,perfluorocarbonsandsulphurhexafluoride", "HealthSurveyofWorkersExposedtoMixedSolventandErgonomicHazardsinFootwearandEquipmentFactoryWorkersinThailand", "GreenpeacereportlinkswesternfirmstoChineseriverpolluters", "Nike,Adidas,PumaagreewithGreenpeacetocleanwaterinworldwideproductionby2020", "Nike'sSustainabilityReportfor2020Q2", "Nike'sSustainabilityReportfor2021Q1", "Nike'sSustainabilityReportfor2019Q2", "W+KFindsItsFirstAdsEver,forNike,onDustyOldTapes", "Nike'sKnightIsAdvertiseroftheYear", "TheMediaBusinessAdvertisingAddendaNikeSpotWinsAnEmmyAward", "ANikePosterUpsetsFansofthePunkRockBandMinorThreatinaMajorWay", "Nikecourtscontroversy,publicitywithdrug-themedskatershirts", "NikeInc.(NYSE:NKE)FacingSloganBacklash", "TheHornetswillbetheonlyNBAteamtohavejerseyslicensedbyJumpman", "JumpmanlogowillappearonNBAStatementEditionuniformsfor2020-21season", "FireontheTrack-TheStevePrefontaineStory-Part1", "23yearslater,AirJordansmaintainmystique", "JoePaterno'sNameRemovedFromChildDevelopmentCenteratNikeHeadquarters", "JogadoresdeFutebolPatrocinadospelaNike", "NikeoffersfurtherbackingforAsiansoccer", "PremierLeague:SportsweargiantsNiketoendManchesterUnitedsponsorship", "ManchesterUnitedsignrecord10-yearkitdealwithAdidasworth750m", "LFCannouncesmulti-yearpartnershipwithNikeasofficialkitsupplierfrom2020-21", "NikewelcomesTigerWoodsbacktotheMasterswithadfeaturinghisgreatesthits", "RoryMcIlroy,Nikeandthe$250m,10-yearsponsorshipdeal", "Sources:NBA,Nikehavenear-$1Bappareldeal", "NikeZoomKobe4Protro'White/DelSol'POPReturnsMay24OnSNKRS", "VinceCarterNikeShoxBB4RaptorsPE|SneakerNews.com", "GiannisAntetokounmpore-signswithNikefora'long-termpartnership', "ThestorybehindPaulGeorge'ssignaturesneaker", "Nikestocksfallafterbasketballprodigytoutedasthe'nextLeBronJames'blowsouthissneaker", "OregonDucksaddorangetotheirNikeuniformrepertoireforColoradogame", "TheBigTenandPac-12postponedthecollegefootballseason. [21] By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company wentpublic in December of that year. NikeAirMax is a line of shoes first released by Nike, Inc. in 1987.
[149] Following the report, Nike, as well as Adidas, Puma, and a number of other brands included in the report announced an agreement to stop discharging hazardous chemicals by 2020. Nike, originally known as Blue Ribbon Sports (BRS), was founded by UniversityofOregon track athlete PhilKnight and his coach, BillBowerman, on January 25, 1964. [39] The company sold Umbro in 2012[45] and Cole Haan in 2013. [46] As of 2020, Nike owns only one subsidiary: ConverseInc.[citationneeded], Nike acquired Zodiac, a consumer data analytics company, in March 2018. [66] At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe weve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material". [153] This science-basedtarget is aligned with ParisAgreement to limit global warming to 1.5C above pre-industrial levels.[154]. [145] 277tons was used during the peak in 1997. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine. NikeJustDoesItAgain", "TheWorld'sMostValuableBrands2017:16. The slogan was an extremely accurate way to describe the situation LeBron was heading into in the NBA he was expected to be the new king of the NBA. [106], During the 1990s, Nike faced criticism for the use of childlabor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. [99] Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,[100] Thailand, Vietnam, Pakistan, Philippines, and Malaysia. [173], Nike is a major sponsor of the athletic programs at PennStateUniversity and named its first child care facility after JoePaterno when it opened in 1990 at the company's headquarters. Bill Bowerman made the first pair of shoes for me. It was the first decrease in six years. [160] The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice. "[132], On January 31, 2020, the WorldAthletics issued new guidelines concerning shoes to be used in the upcoming Tokyo2020Olympics. We have created a browser extension. The dark grey line shows the carbon fiber plate. It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. I don't care what all the billionaires say. [143] This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. [49], In February 2021, Nike acquired Datalogue, a New York based company focused on digital sales and machine learning technology. The deal includes using Nike's range of golfclubs, a move NickFaldo previously described as "dangerous" for McIlroy's game. [191] Some have had signature shoes designed for them, including KobeBryant, JasonKidd, VinceCarter and more recently LeBronJames, KevinDurant, GiannisAntetokounmpo and PaulGeorge, among others. Prefontaine was the prized pupil of the company's co-founder, BillBowerman, while he coached at the University of Oregon. This transfer allowed the subsidiary to charge royalties to its European headquarters in Hilversum, Netherlands, effectively converting taxable company profits to an account payable in tax-free Bermuda. [204], The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. [140], In 2007, NewEngland-based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies. [15], By 1971, the relationship between BRS and Onitsuka Tiger came to an end. The average salary at Yue Yuen is 3000 yuan per month. [55], In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure due to the COVID-19 outbreak. [22], Wieden+Kennedy, Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. [146], In 2008, a project through the UniversityofNorthCarolinaatChapelHill found workers were exposed to toxic isocyanates and other chemicals in footwear factories in Thailand. [87] Later, Nike Elite socks became available in bright colors inspired by throwback basketballuniforms,[88] often with contrasting bold abstract designs, images of celebrities,[89] and freehand digital print[90] to capitalise upon the emerging nostalgia for 1990sfashion. [52], In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. [53] The split will be the seventh in company history. [62] The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,[63] an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit. [50], Nike was made a member of the DowJonesIndustrialAverage in 2013, when it replaced Alcoa. platformCelect,hopingtobetterpredictshoppingbehavior", "NikejustboughtavirtualshoecompanythatmakesNFTsandsneakers'forthemetaverse', "NikeacquiresDatalogueaspartofcontinueddigitalshift", "Alcoa'sCEOIsRemakingtheIndustrialGiant", "NikeFiscal2nd-QuarterProfitJumps40Percent", "WhatNike'sTwo-For-OneStockSplitMeansfortheDow", "Nikesurgesafterbeatingonearningsandannouncing$15billioninbuybacks(NKE)|MarketsInsider", "NiketurnstodigitalsalesduringChinashutdown", "NikelaunchescricketshoeAirZoomYorker", "NikeAirZoomControlIIFSFutsalShoesatSoccerPro", "DevicesThatTellOnYou:TheNike+iPodSportKit", "Latestmaterialsimprovesportswearperformance", "NewestNikeZoomRunningShoes|SneakerNews.com", "Factbox:Nike'sVaporflyrunningshoesandtumblingrecords", "NikeVaporflyShoesWon'tBeBannedFromOlympics", "NikeVaporfly.