This can be done by leaving space for question and answer sessions at the end of company meetings, letting employees know who they can reach out to with additional questions and regularly requesting feedback on internal communications initiatives. Your content should always target a specific audience, even when its internal. Its how information flows through a company, whether that information be from the C-suite, a department manager or a project manager. You may also want to send out a survey to get a better understanding of what employees want from your program. Internal communication programs run on content. Screens will be displayed for 3-4 weeks so content must be appropriate for this time frame. Knowing your goalshelps when you come to measure the success of your communications. Your new internal communications strategy wont magically transform employee experiences overnight. Your marketing team has a hand in almost every company update and campaign, meaning they can easily curate the most current content and point coworkers to industry-specific resources that speak to relevant trends. They may be able to complement your internal communications reporting with their own data. Oxford Brookes University Headington Campus Oxford OX3 0BP UK, Campus addresses Contact us , =======================================
Visit us on Youtube If you want to get messages to these staff you can use: Colleagues can also read print versions of the main stories that appeared on the Staff Homepage on The Wessex House noticeboard, which is updated every week. It is designed to be a form of direct communication to academic and administrative leadership, not as a way to pass information on to the entire campus. HLT{LSgFk{1DWtPc Join 70,000+ professionals and become a better social media marketer. l(Fe'Hes|{UW: BpOEOJX&o1$UNBiG
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kuHeLEQ\ Good planning helps you to focus on your overall aims and the best ways in which you might achieve them. To maintain their interest, curate a diverse selection of content that speaks to people at various experience levels. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Title IX, other applicable laws, and policies. |
Internal communications requires the same level of care and planning as customer, partner and recruiting communications. To do this, you need to choose the core metrics that will show you if your strategy is working. Thats why were here to show you how to create a successful program while avoiding the typical roadblocks to enhancing your employee communication strategy. religion, marital status, disability, veteran status, sexual orientation, gender identity, Terms There may be a benefit to establishing standards of communication by tool or platform. When creating your goals, try to ensure they follow S.M.A.R.T. Heres our seven-step guide to launching a successful internal communications program: You likely have some internal communication processes already in place, so its always best to start with research. Non photo items cover other announcements, if you would like your message to appear in this section please use this form. Chances are your manager is your go-to. Internal communications provides editorial oversight of the workplace section on Around the O, providing news and information that faculty and staff need to be successful at their jobs, stay informed about initiatives and policies, and understand what is happening on campus. This will help them prepare for any potential questions their direct reports may have, which in turn cuts down additional work for you and your leadership team. 1350 0 obj <> endobj 1366 0 obj <>/Filter/FlateDecode/ID[<0F02765DC7AB4A60A7BB4FC9A1759B8A>]/Index[1350 32]/Info 1349 0 R/Length 83/Prev 204554/Root 1351 0 R/Size 1382/Type/XRef/W[1 2 1]>>stream Please be aware that these channels are for the promotion of activities which are core University business only, unless decided otherwise. A recent study found that 77% of remote workers believe they are treated fairly at companies with best-in-class technology solutions. hn0_e. After sending out email updates and meeting with key stakeholders, youre finally ready to roll out your plan. Disclosure Policy UO h@\|R%NlzFQ;ZPT2=ue!k4Q2E(JNMO,/%rPIsZ{g5 ixnr+.3^}KhHno z3(@%VX;aC[ ?+{[k+~lXR if$vw+u]\>L?L1 T endstream endobj 3976 0 obj <>stream A key part of planning out your internal communication strategy is creating an approval process for your content. Where can we improve the most on company communication? Internal process changes might be better suited to an email update, whereas a quick announcement might get more traction on an internal messaging platform. frETra5hUsash1T5upheQapuwaqec On the contrary, only 32% of remote workers believe they are treated fairly at companies with unsatisfactory technology solutions. Read guidance on emailing a group of people using a mailing list to find out more.
For more information about email and scheduling, contact Jennifer Winters at jwinters@uoregon.edu. Send your message at least 48 hours before you would like your item to be published. Nottingham, NG7 2RD, telephone: +44 (0) 115 951 5151 While remote work has its benefits, its also left some employees feeling disconnected from their work and their employers. [48C9P1Y{, 3a o4&46ynvyq#y#_7Rz \7UcBzoAn(G;:>S'gt{,3EX3W\Mg^6K/oKoM5-n ! endstream endobj 3977 0 obj <>stream | what do you want to achieve? for Civil Rights. Your key performance indicators shouldnt be used just for tracking progress. What communication tools or platforms are available given your company size, priorities and expectations of what employees should be doing with information shared? For example, you may find that your team overwhelmingly prefers one channel over another, or that certain departments pay more attention to communications from executive leadership rather than peers or team managers. How often do employees read your internal content? 4DCQFuuZ%3$s|C ;!-nd'}zAD D &"a=xS.%:WCT=- Cookies The team is the first point of contact for advice on strategy, planning and delivery for internal messaging and campaigns. | Your event's page will then appear in the events listing, it can be pinned to the 'Upcoming events' section on a Topic or Landing page and you can submit it for publishing on the staff homepage.
It requires prioritization and buy-in from leadership, as well as frequent check-ins with managers across your business. V#6&s Now, these casual touchpoints are hard to come by. nv1s7=\hfzQ,DZM*5&ynWg"U` Share what youve learned and how youre planning on adjusting your strategy to promote transparency and trust. Copyright 2022 Sprout Social, Inc. All Rights Reserved. These goals will serve as your blueprint for establishing your strategy, and then growing and maintaining it over time. With over 100 screens displaying regularly updated slides and videos across the University, the OneLan digital signage system is an effective way to reinforce your messages to all staff. Faculty and staff cansubmit a story idea for Around the OWorkplace. You will need to log in to your Google@Brookes account. Still, designing or revamping your internal communications program can be daunting. hb```,@2bl@ EAAQQP]F=~:EAy-A %6 ?y);0]WC&x3gr&sBcScF>'NEg'Lbe:eSA8@cJ3&;*2r`s* $(YGd]`' EO=ut_3F@-Mt-m Departments whose staff have limited access to PCs often operate team meetings to pass on information alongside their own newsletters and noticeboards. Another major misconception is that to have a successful internal comms strategy, you have to include everyone in all messages for transparencythats just not true. Today, more companies are beginning to recognize that one-way communication is a thing of the past. We can guide you through creating a communications plan and have made a simple template that you can download. Contact information, related policies, and complaint procedures are listed
E Our site uses cookies. The Internal and Executive Communications team works to provide news and information to faculty and staff through a variety of university communication channels. Partner with leaders and internal subject matter experts to discuss what type of content would be necessary or helpful for their teams. intend to look for a new job in the next 12 months, just 5% of organizations will maintain the practices they had in place in 2020, an average of 10 times as many connections on social media as a standard brand, it can even drive them to look for new jobs, Slack is a great internal messaging and chat service, that values respect, balance and accountability. If you have a question about a company decision or initiative, who do you ask? 7vp5C=uV9h5?^UiDu&|*)V>$2. Strategically mapping out your approach to communications can minimize information overload. Photo items are for major University announcements and updates that are of interest to all staff. Campus maps | More contact information | Jobs. hbbd``b`^ $W n+H2 If youre not sure what that looks like, here are some tips on deciding what to share with your employees and when. Thanks for your patience. Campuswide email is governed by the official mass email policy.
When making a companywide announcement or rolling out a new program, always be sure to provide managers with talking points ahead of time. Some questions you could ask include: As you continually reevaluate your internal communications strategy, let people know youre listening. Before you share an article, video or infographic, ask yourself if youre curating content thats truly meaningful to your audienceor if youre just filling a gap. This also helps ensure that your sharing a single, unified message at every level of the company. Before deciding how you will communicate, think about who you are trying to reach and what effect you want your message to have. Creating an internal communications program is an ongoing exercise in collaboration. These resources will help you build a strategy that informs and delights your colleagues, from new hires all the way to your leadership team. In most cases, this responsibility falls on marketing teamsand for good reason. If your content has been created on an external site, such as blogs.bath.ac.uk, they simply need to create an 'external item' to create a link through to that page. In some cases, it can even drive them to look for new jobs. and gender expression in all programs, activities and employment practices as required by
/ nomuf;gWzPLb0,aqfC@W=-vyZ\5c- S r`:dbdz| To create a webpage for your event you can either do so directly in Typecase or, if you already have a page for your event on an external website, e.g. Employees who feel as though theyre being listened to are more likely to stay with their employers and contribute meaningfully to the team. Here are some potential metrics to consider: One metric many organizations overlook is the amount of social shares your content receives. The Academic and Administrative Leadership List (AALList) is a moderated listserv for distributing messages related to the administration and management ofacademic, research, and administrative units.
prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, For further information provide details of your request by completing our simple form. Some of the things you should immediately address when revamping your internal communication strategy include: Answering or at least planning to resolve these prompts is important to reevaluating your strategy. H\j0EY&G}P7HTPBVj1s|'cmM 8BX ). A powerful internal communications strategy drives higher employee engagement, which in turn leads to stronger productivity, profitability and reduced turnoverall things that can help your business thrive as you navigate remote and hybrid work. UO policy. hbbd``b`9$ Rather than sending the same information to everyone (regardless of role, location or department), your internal communications strategy should focus on delivering relevant information to the right people, at the right time. Effective communication in the workplace is more important than ever. Learn from them and continually optimize what you are doing for the best results possible. Open the Google Docs below, make your own copies to work with and save in your Google Drive. If you are a Typecase user please publish the page on www.bath.ac.uk before submitting it to us. Are we doing everything we can to keep our company vision transparent? )v#8{`@Nd#=AZZ-n2oqA{u-HCFBq&yRuR@9 .P;VP0C. Some initial questions you might ask to get this conversation started include: Answering these questions will paint a clearer picture of what you want your internal communications strategy to actually accomplish. Certain messages are best suited for specific channels.
Keep staff at the centre of your communications, Submitting an item for the Staff Homepage, Displaying your message on digital signage, Communicating to staff with less regular access to digital tools, guide on things you might need to know about items for the homepage, use Typecase to create your event page or link, emailing a group of people using a mailing list, submit it for publishing on the staff homepage, For further advice about using these channels, email, your suggested text for the tweet (max 280 characters including a shortened URL), a photo if you have one (unless it is already embedded within your webpage), place posters behind a protective cover (where available), use the poster frames with consideration to others, cover events such as lectures or workshops which are yet to take place. This will prevent any unnecessary errors, confidential comments or news from accidentally being published to the wrong segments of your team. These best practices will help you continually improve your strategy and make sure youre using your internal communication channels effectively. As more companies opt into long-term remote work, its increasingly clear that corporate work environments will not be returning to pre-pandemic norms.
What barriers prevent you from communicating internally each day? Privacy To make sure your messages get noticed, you need to find content that resonates with your colleagues. 0 |{ endstream endobj 3978 0 obj <>stream Tech adoption at an organizational level has always been a challenge. This is a tremendous opportunity for businesses to rethink how they communicate to an often forgotten audiencetheir own employees. The University has also developed a standard methodology to managing projects, to find out more visit the project management web pages. This means you can dissect your strategy and learn about what areas need more attention and what can be skipped. The Staff Internal Communications Toolkit provides: Deputy Head of Communications - Students and Stafffsalvage@brookes.ac.uk. Every Tuesday, the Around the OWorkplace email is sent to all faculty and staff. The more natural your internal communication and employee advocacy strategies feel to your workforce, the more likely theyll end up identifying themselves as part of the team. hTn8>X#^$@QVlvkwQM#\!E;C: (g9pYh1.2n ENgdf!C2[D%'B "5RH:(a^b];z-`[B9e|XPMZ2;w*vqYf~}\VAvf2(7n|xvn]?d uP,- If you dont have technology infrastructure in place to support your internal communications initiatives, nows the time to act. One way to set smarter goals is by looking to internal benchmarks and noting where you think you can make an immediate impact. An intentional internal communications plan can help organizations manage the ever-growing impacts of a changing work environment. To stay informed on whats going on across your organization, youll need to get creative. Do you need colleagues to be aware of something, to understand it or to do something as a result of receiving your message? Nearly two-thirds of employees ignore emails at work, and about a third say they have ignored emails from human resources. DD#U "% 0 endstream endobj startxref 0 %%EOF 1381 0 obj <>stream In this new landscape, your internal communications strategy cant rely on a set-it-and-forget-it approach. Studies show that employees have an average of 10 times as many connections on social media as a standard brand. email: externalrelations@nottingham.ac.uk. We work closely with Public Affairs Communications and other University Communications departments to: Around the O is the UOs official online news site. This Great Resignation is putting a renewed emphasis on employee engagement and, in turn, internal communications. f{sSgxP|c(~SR1Xqu 2Q;T|!HP3{&h^6UcFmomZ3[@ ( -Bs@J}Jp%brAP}-# G^{@vx03c`1qD8x To get you started though, here are some things to consider when developing a communications plan: We would encourage anybody who needs to communicate about an issue or a change todiscuss your plans witha member of our team (see the people and contacts page). submit a story idea for Around the OWorkplace, submitting a story idea for Around the OWorkplace, internal mass email requirements, guidelines, and best practices, Internal Mass Email Requirements, Guidelines, and Best Practices, Academic and Administrative Leadership List, SSEM Strategic Communications and Marketing, SSEM Strategic Communications & Marketing, Support understanding of the universitys mission, initiatives, and aspirations, Promote a sense of unity while respecting differences, Ensure employees are equipped with the tools and information necessary to work effectively. Empowering your employees to share business updates can do more than make them feel connectedit can help achieve your business goals. You can email a group of staff in the same building, job family or department. jMxhma:S.++7TODzL,9fa$P,\,WMMMGRT'd7'T..4_bfMJF\23T[AKmZ"=W Events are upcoming University organised or hosted events, please use Typecase to create your event page or link and use this form. Think what information will be most relevant for your audience and the places they are mostly likely to receive it. If youre interested in creating a company newsletter, heres how to do it in six steps: Its time to renew your focus on an often overlooked audience. Following a trial period, we are introducing a new a process for requesting slides to be included on our hopper bus screens. Now, what people want is a work culture that values respect, balance and accountability. Here are few ideas you can use to shake up your internal communications content: If you have a lot of information to share, you may benefit from publishing an internal company newsletter.
Internal communication is the heartbeat of an organization. Plus, they take what could have been multiple emails and condense it into a simple, easy-to-read format. What would it take for an employee to proactively devote time out of their day to reading and sharing content in your employee advocacy platform?
Luckily, strong internal communications practices can foster a culture of accountability. Following a trial period, we are introducing a new a process for requesting slides to be included on our hopper bus screens. This strengthens your employer brand and increases your chances of better leads, more qualified hires and stronger business results. Slack is a great internal messaging and chat service that can integrate with tools you already use for a more streamlined work experience. 6920 or 6069. All of these capabilities are critical to have when leading employee advocacy efforts.
Employee engagement programs and workplace communications are two of the most important factors to focus on when growing a business. #internalcomms, David Grossman (@ThoughtPartner) October 18, 2021. Faculty and staff can submit a request to have information included in the weekly emailby submitting a story idea for Around the OWorkplace. endstream endobj startxref 0 %%EOF 3992 0 obj <>stream Attitudes toward company culture have shifted. Service updates give the latest information on services such as IT, travel and campus access, please use this form. Next, you need to know what stakeholders from each department can contribute to the content approval process. If you have a complex set of messages or audiences, please contact Internal Communications. If youre not sure what that might look like, try asking the following questions: Your internal communications content strategy should seek to motivate employees to read, engage and share. If you arent collaborating with them regularly, reach out. Eventbrite, you can choose to create a link-only Event. Download the Sprout Social app for Android in the Google Play Store. If you want to help maintain employee satisfaction, youll need to make the investment. HKoI)lDZYC&A||=c'Zn~3U]q~'Of/.E|w^|^]S<41i}lfmbPY Welcome to the University of Sussex. How quickly do you want to reach your goals? hb```, cbPVZUre@5MRfBZ3 Z::;C~)Qy//Y pA=g7xv|a=n>c;{l/xt)w>Ng_pkr] 5`h``h2n``@ BL 1 Lf$lAXj10|@ @~f )97eO!3|LOxWzxKmiq'3W;f@ltH,' U * endstream endobj 1351 0 obj <>/Metadata 74 0 R/PageLabels 1342 0 R/Pages 1345 0 R/StructTreeRoot 99 0 R/Type/Catalog/ViewerPreferences<>>> endobj 1352 0 obj <>/Font<>/ProcSet[/PDF/Text]/Properties<>/Shading<>>>/Rotate 0/StructParents 2/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 1353 0 obj <>stream As a member of staff you are free to use these to promote, for example, groups that people can join or events that are happening on campus or are organised by the University.
[c'!$RJ"B71`mpPV]uO#q -H!zo8FL6Sacw:lb+mN~5L;RZ~ /zt{5j Download the PDF from Google Drive. Another important abilityand one that often comes naturally for marketersis crafting social messaging thats concise yet impactful, and relevant to the platform its being shared on. Ronnie Gomez. Its time to assess whats working and what isnt. Retaliation is prohibited by Check out these five resources designed to inspire stronger content, campaigns and customer care. All announcements remain live on the homepage for two working days, where possible, and we will schedule your piece as requested, dependent on demand. By sending clear, consistent updates that clarify internal processes like performance reviews and promotions, you create the top-down transparency needed to ensure everyone is respected and informed. Visit us on Twitter These stats will help you determine if your colleagues use the resources that are being provided. For example, a new hire might tear through brand content to get to know their new employer, but a manager might be more interested in industry articles or leadership tips. M7: r{L/G9 8"giF *8!|0E@G Ca5 ig` ? endstream endobj 3973 0 obj <>/Metadata 291 0 R/Outlines 478 0 R/Pages 3956 0 R/StructTreeRoot 488 0 R/Type/Catalog/ViewerPreferences<>>> endobj 3974 0 obj <>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/Rotate 0/StructParents 1/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 3975 0 obj <>stream Do Not Sell My Personal Information. If you do not have access to Typecase to create and publish content, please contact your lead publisher to request ask them to do this on your behalf. Here a few hybrid-friendly ideas to get you inspired: Workplace communication, whether its internal or external, should never be one-way. If you would like a tweet on the main @UniofBath Twitter and/or Facebook feed, email the Social Media Manager, Tom Mason tmm52@bath.ac.uk. =======================================, Why international students choose Oxford Brookes, Research integrity and responsible metrics, Research ethics (staff and students only), Policies and codes of practice (staff and students only), Knowledge exchange (staff and students only), Research impact (staff and students only), All-staff and all-student email archive, Modern slavery statement, Student Protection Plan, A guide to choosing a communications channel, A framework for creating a staff communications plan, Completed example staff communications plan.