We also inquired about the significance of leaving an emotional impact with your campaign. The ad looks at the common demand get us more clicks, and turns it on its head. This made the reports all the more engaging and useful, as you could bring findings into the real world to make actual improvements back at your bank or financial institution., The moral of this marketing campaign story? Followers love this commitment to authenticity and transparency. Keep your best affiliates and partners engaged on your own network, See how our platform has helped businesses across all industries, Live that automation dream with integrations for any type of business, Read about referral and affiliate programs, growth marketing, and more, A series of marketing playbooks for all marketers, from brand awareness to reputation management, The best of what weve learned through our years of referral programs and marketing, Run an affiliate program that can multiply your sales and raise your bottom line, In-depth documentation about our referral marketing software, The definitive guide to everything Referral Rock. This action triggered an automated email thanking the user for opting in and providing a link to the report, followed by a brief sales pitch about Automizys software. But it also realized that turning those accounts into customers would require a much deeper level of insight, centered around appealing to a more strategic, higher-value audience. Not to forget, visual elements always play an important role in marketing (rated 3.9 out of 5). Robinson points that out for you: Using more than just images helps for the audience to have a very engaging experience with a campaign, and social media is a great way to push content forward.. Once you have your voice nailed down, be sure to write your campaigns script in that voice. Take a look at the companys social accounts and youll see that its more like an influencer than a corporate marketer. Instead, the company went down the employee activation route. Six months doesnt sound like such a long time now, does it? By advertising through many channels, chances are, when someone eventually decides to launch a business, theyll choose Shopify. In Zmudzinskis words: Wanting to teach people about cybersecurity, Cisco did away with the idea of a dry but informative campaign and, instead, produced a graphic novel complete with a superhero. The results were heavily personalized and highly shareable, prompting entire agencies and marketing departments to get involved. 
Our respondents also think voice/tone is almost equally important (rated 4.3 out of 5) for the success of your marketing campaign. Few organizations go beyond just publishing those static reports and whitepapers.. Excite & engage travelers with your unique travel apps & websites. Get updated withLatest Video Marketing News. This allowed it to create laser-targeted content for each persona, as well as informing where and how to deliver it. In fact, B2B social marketers say ads on Facebook drive the same ROI as LinkedIn, and more than any other social platform.
We reached out to experts and asked them to share the most creative B2B marketing campaign theyve seen, and exactly why their chosen campaigns are so effective. Working to create a marketing campaign that knocks the socks off your target audience, but unsure how to go about it? The internet is overflowing with articles predicting up-and-coming B2B marketing trends, without giving any practical tips on how to tap into those trends. 407-412, President Plaza, Opp. It looks at their work from a very self-aware point of view where they make fun of how hilariously fast the escalation of events is. Copyright 2022 Referral Rock Inc. All Rights Reserved. A 250% upturn in conversion rates. FedEx is mostly known for being a dry, traditional logistics company. The campaign made a lot of waves, getting featured at the Golden Globes. Thought leadership. Pendergast elaborates on what made it so effective. Four years ago, brands across the world spent a combined $3.2 billion on Facebook advertising big money, but just a fifth of the amount spent on Google ads. Its a bit of a vague term, isnt it? Two days later, a second email was sent to the user, featuring links to useful educational resources. This video flips the case study video model on its head. Whats your unique positioning? By the time the punch line comes, we are engaged to enough to appreciate it for what it is. CredifulsLucas Robinson talks about it: The mixed media approach [this campaign takes] helps to direct users to their landing page, and also gives the customer someone more interesting to look and interact with. While buyer benefits from real-time prices and fair competition, sellers benefits. Couchbase was quickly able to build a sales pipeline of $1.5 million, confident in the knowledge that it could create the content necessary to move prospects down the sales funnel. And with the help of the company, you can grow your business and be a success, observes Daniel Foley.
Couchbase knew that ABM could help it tap into bigger accounts. Not just a basic ecommerce share widget. There are no guarantees that what works today will still work in a month never mind in a year. And, of course, its important that you deliver your message in as short a time as possible just as WeWorks videos get the message across even when cut to six seconds. The average person doesnt exist. The B2B content marketing campaign also incorporated psychometric research, infographics, blog posts, and a 20-page ebook another example of a brand investing time in content to create something that blows the competition away. Its the message you want to share with the world. But it had a problem. Mommens observes, Xerox went for very targeted advertising. The campaign achieved 220% of its lead generation target and delivered an initial ROI of 25:1. How many email marketers have attempted to create messaging that appeals to everyone, rather than drilling down to a specific niche? The reason it works is simple: Monday.coms ad is visually attractive and demonstrates clearly what it can do to help businesses manage their workflow and project management more efficiently., Put simply, a business owner looking at it can easily imagine their business using the app.. COMPANYAbout UsServicesPlans and PricingStart a Free Referral Program, RESOURCESGrowth MarketingReputation ManagementReferral ProgramsB2B Sales and MarketingAffiliate MarketingBrand Strategy. Dive into the most creative B2B marketing campaigns of all time and the lessons that you can learn from them, as shared by experts. Create a sharing experience advocates want to be a part of, Build your customer relationships and make word of mouth a channel for growth. Lastly, your marketing campaigns slogan stands somewhere between least crucial and most crucial according to our marketing experts (rated 3.45 out of 5). Again, thought leadership provided the solution. Brand24sMike Sadowski also notes: Aimed at new potential business owners, Shopify decided to get their message through various channels. This project will be marked as disputed and your case will have resulted soon by admin. This campaign helps anyone to believe they can have their own business. Lets look at each campaign element individually. It parodies an already well-liked and award-winning commercial Get rid of cable by Direct TV. From health to sports, including home automation and smart cities, the Internet of Things (IoT) has opened up avenues for futuristic business models to build a more connected world. We all have those days. This is a case study video where the b2b video production team, sandwich video, ends up trying the tool they were marketing, and then they chronicle how it worked out. Solving business productivity problems isnt something usually seen as humorous. The campaign resulted in over 350k new leads for Oracle and a projected $28 million revenue pipeline, recalls Jim Pendergast from altLINE Sobanco. Jean-Claude Van Damme does a split on Volvo trucks driving backward. Remember: Your messaging, positioning, and voice/tone are the important elements. In order to do that, they created a campaign called In It Together. It highlights the idea that success can occur in any industry and any profession. Through trial and error, Ive come to the conclusion that its all about strong messaging which resonates with potential clients, followed closely by positioning and reputation.. Next generation referral program software that gets more referrals and brand awareness for ANY business. The primary takeaway to learn from this is to keep things personal in your campaigns, concludes Mommens. Consider it as Upwork/ Fiverr for videos with Creative script writing and professional project management, We follow "Milestone based Payment terms" where you can kick off the project with just 10% refundable amount Delivery, Can marketing stories still induce hope in this global pandemic? The videos can be cut to 15 or even six seconds and still gets the message across, proving to be a good utility of this marketing campaign.. Various photos show FedEx planes and other vehicles in exotic locations and top tier cities like New York, Quebec, and London. Their struggle, their needs, the solution that they needed, what worked and what didnt, it is all documented in this video. The way this video is filmed, you can completely imagine the discomfort of dealing with suppliers and inefficiency of the system. I hired Romit Arora and his team (Onceclick IT solutions) for my IoT products android and ios app development from scratch. Here are some related guides and posts that you might enjoy next. OneClick consists of a friendly and easy-to-work-with team. In other words, its practically ubiquitous. Thats when Double Your Freelancing began building out personalized email campaigns, tweaking marketing copy, subject lines, and CTAs to resonate with each persona. This video is one of the best examples of b2b videos out there. And when it comes to all these pointers in Zmudzinskis list, Ciscos campaign meets them all, leaving us with an interesting takeaway of how boring information can be presented in a creative way. It only took three short steps to become a Carpathia Referral Partner. Its an ingenious way to gather a captive audience of customers and give them the knowledge to make the most out of the Hubspot feature set, thereby encouraging retention and growing lifetime value. This video is a really good example of a B2B video production. When the video content finally suggests Sprints product as a solution, we are all hoping for it and thus are relieved at how comforting and easy it sounds. Check out this Facebook audience Shopify app. In fact, it pioneered the #NoForms movement, geared toward highlighting alternative approaches to lead gen. It all sounds so simple. Whatever it is, write it down, then show it off in your B2B marketing campaign. And its had a big rise in the last few years, reaching over 10 million daily active users. Drift prides itself on ripping up the rulebook of standard B2B practices. 
For a video that features the power of Salesforces products wonderfully, it barely mentions them at all. Undoubtedly. Ive already discussed how it waged war on gated content and lead capture forms, but thats only the start. By stating that any profession is welcome, LinkedIn widens its potential customer base. LinkodysFrancois-Louis Mommens shares this old campaign as one of the best marketing campaigns. So its no coincidence that Drift saw an 800% increase in customer conversations in 2018. Ive already included Drift in this article, but if youve ever looked into its content, amplification, and lead gen strategies, youll understand why the company full deserves a second mention. Even if they dont get tons of listeners, they are still getting to talk directly to their ideal clients by inviting them to talk on the podcast, which makes the campaign incredibly effective., Caprio ties it altogether in one solid lesson: Learn to target exactly who you want to buy from you in your campaigns. Its a fantastic way to drive engagement. It will take 3-5 business days for reviewing after receiving two reports. Please provide as many as proofs and statement explaining why you quit the project. Leads opt in to download the report on the dedicated campaign landing page. This ad hilariously targets the marketing analytics that a lot of companies tend to ignore. Having registered, partners gained access to case studies, white papers, and other sales tools, and were paid a commission upon referring new customers. Email marketing automation is Automizys business, so its no surprise that the company is so good at it. Want to send a message that project management is a breeze with your software? Couchbase aspires to revolutionize digital innovation by enabling rich, personalized customer experiences. Beautifully detailed, perfectly pitched, and addresses all the key questions developers might have about the browser., Tech B2B does not have to be all about words on a page! as Ramani puts it. Be it on a walk, driving your car to walk, watching TV with your family, or scrolling the internet by yourself; they aimed for their message to stay in your mind., Summing up, Aaron McWilliams from 1Dentalcalls Shopifys campaign one of the most creative B2B marketing campaigns I have seen before., By using various marketing channels to get their message to new and small business owners, McWilliams highlights it established the idea that Shopify is a place for entrepreneurs to make their business ideas come to life.. Our customer support team will resolve your queries at the earliest. In short, Odak shares, they just created a landing page with some really good copy and a signup form and thats all it took. But it just doesnt work without the right software and a clear workflow. The lesson learned is simple: If you want to make people the center of your company, make sure they are in every part of your content, too, outlines Taub. He does it while standing on their wing mirrors and looking resolute and determined. To keep followers engaged, FedEx changed its page to be an immersive travel experience. The films were really poignant to the campaign, and something different than the usual image format., The take-home message? So whats the message here? Go ahead and convey it. Snappy colors, simple imagery, highlighting pain points so well that you cringe at the thought of moving that inefficiently, its all well done. Want to tell your target customers its easy to start their own business? For instance, Zappos has a reputation for great customer service. The way that it features the tool clearly highlights the features and benefits, and you can see how easily it gets integrated into their work life. You can share files, communicate quickly, and organize workflows in a breeze. Theres nothing overtly salesy about these ads. But the major business social network which connects professionals all around the world decided to spice things up. Invitation to joinGlobal Video Marketers Community. Theres a common misconception that referral marketing only works for consumer-y campaigns. It started with emails sent twice a week that were divided industry-wise. Its okay to feel uninspired. The biggest message is that yes, audiences still respond to in-depth gated content, writes Pendergast. For a field as B2B and stuffy as automated invoicing, payment and discounts management, Taulia made a surprisingly funny video to showcase their services. Think influencer and you inevitably picture a travel Instagrammer snapping pictures of sunrise yoga sessions and infinity pools. I know that confusion over demonstrating ROI, generating and closing leads is something that a lot of marketing teams are worried about. If you try to speak to them, youll end up resonating with no one. It is a really funny video, and it holds your attention because of the fun element involved. Copyright 2022Referral Rock Inc. All Rights Reserved. But dont just take my word for it look at the numbers. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. As an example, 63% of people who open the chat box on Drifts pricing page choose to start a conversation with a sales rep. Account-based marketing (ABM). Ultimately, it makes no difference whether youre selling holiday apartments, taxis, or cloud services youre still targeting people. Sure, its a huge business, with revenues exceeding $9 billion. But influencer marketing has a big part to play in the B2B marketing mix, too you just need to find the right influencers. One way they structure their podcast campaign to get more B2B clients is to invite their ideal clients on their podcast, Caprio explains. It used key statistics from independent reports to promote its content . But Slack decided to change that perception. Adobe took advantage of one of its newly acquired assets specifically, the Omniture-owned website CMO.com to reposition the Adobe brand.
Our respondents also think voice/tone is almost equally important (rated 4.3 out of 5) for the success of your marketing campaign. Few organizations go beyond just publishing those static reports and whitepapers.. Excite & engage travelers with your unique travel apps & websites. Get updated withLatest Video Marketing News. This allowed it to create laser-targeted content for each persona, as well as informing where and how to deliver it. In fact, B2B social marketers say ads on Facebook drive the same ROI as LinkedIn, and more than any other social platform. We reached out to experts and asked them to share the most creative B2B marketing campaign theyve seen, and exactly why their chosen campaigns are so effective. Working to create a marketing campaign that knocks the socks off your target audience, but unsure how to go about it? The internet is overflowing with articles predicting up-and-coming B2B marketing trends, without giving any practical tips on how to tap into those trends. 407-412, President Plaza, Opp. It looks at their work from a very self-aware point of view where they make fun of how hilariously fast the escalation of events is. Copyright 2022 Referral Rock Inc. All Rights Reserved. A 250% upturn in conversion rates. FedEx is mostly known for being a dry, traditional logistics company. The campaign made a lot of waves, getting featured at the Golden Globes. Thought leadership. Pendergast elaborates on what made it so effective. Four years ago, brands across the world spent a combined $3.2 billion on Facebook advertising big money, but just a fifth of the amount spent on Google ads. Its a bit of a vague term, isnt it? Two days later, a second email was sent to the user, featuring links to useful educational resources. This video flips the case study video model on its head. Whats your unique positioning? By the time the punch line comes, we are engaged to enough to appreciate it for what it is. CredifulsLucas Robinson talks about it: The mixed media approach [this campaign takes] helps to direct users to their landing page, and also gives the customer someone more interesting to look and interact with. While buyer benefits from real-time prices and fair competition, sellers benefits. Couchbase was quickly able to build a sales pipeline of $1.5 million, confident in the knowledge that it could create the content necessary to move prospects down the sales funnel. And with the help of the company, you can grow your business and be a success, observes Daniel Foley.
Couchbase knew that ABM could help it tap into bigger accounts. Not just a basic ecommerce share widget. There are no guarantees that what works today will still work in a month never mind in a year. And, of course, its important that you deliver your message in as short a time as possible just as WeWorks videos get the message across even when cut to six seconds. The average person doesnt exist. The B2B content marketing campaign also incorporated psychometric research, infographics, blog posts, and a 20-page ebook another example of a brand investing time in content to create something that blows the competition away. Its the message you want to share with the world. But it had a problem. Mommens observes, Xerox went for very targeted advertising. The campaign achieved 220% of its lead generation target and delivered an initial ROI of 25:1. How many email marketers have attempted to create messaging that appeals to everyone, rather than drilling down to a specific niche? The reason it works is simple: Monday.coms ad is visually attractive and demonstrates clearly what it can do to help businesses manage their workflow and project management more efficiently., Put simply, a business owner looking at it can easily imagine their business using the app.. COMPANYAbout UsServicesPlans and PricingStart a Free Referral Program, RESOURCESGrowth MarketingReputation ManagementReferral ProgramsB2B Sales and MarketingAffiliate MarketingBrand Strategy. Dive into the most creative B2B marketing campaigns of all time and the lessons that you can learn from them, as shared by experts. Create a sharing experience advocates want to be a part of, Build your customer relationships and make word of mouth a channel for growth. Lastly, your marketing campaigns slogan stands somewhere between least crucial and most crucial according to our marketing experts (rated 3.45 out of 5). Again, thought leadership provided the solution. Brand24sMike Sadowski also notes: Aimed at new potential business owners, Shopify decided to get their message through various channels. This project will be marked as disputed and your case will have resulted soon by admin. This campaign helps anyone to believe they can have their own business. Lets look at each campaign element individually. It parodies an already well-liked and award-winning commercial Get rid of cable by Direct TV. From health to sports, including home automation and smart cities, the Internet of Things (IoT) has opened up avenues for futuristic business models to build a more connected world. We all have those days. This is a case study video where the b2b video production team, sandwich video, ends up trying the tool they were marketing, and then they chronicle how it worked out. Solving business productivity problems isnt something usually seen as humorous. The campaign resulted in over 350k new leads for Oracle and a projected $28 million revenue pipeline, recalls Jim Pendergast from altLINE Sobanco. Jean-Claude Van Damme does a split on Volvo trucks driving backward. Remember: Your messaging, positioning, and voice/tone are the important elements. In order to do that, they created a campaign called In It Together. It highlights the idea that success can occur in any industry and any profession. Through trial and error, Ive come to the conclusion that its all about strong messaging which resonates with potential clients, followed closely by positioning and reputation.. Next generation referral program software that gets more referrals and brand awareness for ANY business. The primary takeaway to learn from this is to keep things personal in your campaigns, concludes Mommens. Consider it as Upwork/ Fiverr for videos with Creative script writing and professional project management, We follow "Milestone based Payment terms" where you can kick off the project with just 10% refundable amount Delivery, Can marketing stories still induce hope in this global pandemic? The videos can be cut to 15 or even six seconds and still gets the message across, proving to be a good utility of this marketing campaign.. Various photos show FedEx planes and other vehicles in exotic locations and top tier cities like New York, Quebec, and London. Their struggle, their needs, the solution that they needed, what worked and what didnt, it is all documented in this video. The way this video is filmed, you can completely imagine the discomfort of dealing with suppliers and inefficiency of the system. I hired Romit Arora and his team (Onceclick IT solutions) for my IoT products android and ios app development from scratch. Here are some related guides and posts that you might enjoy next. OneClick consists of a friendly and easy-to-work-with team. In other words, its practically ubiquitous. Thats when Double Your Freelancing began building out personalized email campaigns, tweaking marketing copy, subject lines, and CTAs to resonate with each persona. This video is one of the best examples of b2b videos out there. And when it comes to all these pointers in Zmudzinskis list, Ciscos campaign meets them all, leaving us with an interesting takeaway of how boring information can be presented in a creative way. It only took three short steps to become a Carpathia Referral Partner. Its an ingenious way to gather a captive audience of customers and give them the knowledge to make the most out of the Hubspot feature set, thereby encouraging retention and growing lifetime value. This video is a really good example of a B2B video production. When the video content finally suggests Sprints product as a solution, we are all hoping for it and thus are relieved at how comforting and easy it sounds. Check out this Facebook audience Shopify app. In fact, it pioneered the #NoForms movement, geared toward highlighting alternative approaches to lead gen. It all sounds so simple. Whatever it is, write it down, then show it off in your B2B marketing campaign. And its had a big rise in the last few years, reaching over 10 million daily active users. Drift prides itself on ripping up the rulebook of standard B2B practices. For a video that features the power of Salesforces products wonderfully, it barely mentions them at all. Undoubtedly. Ive already discussed how it waged war on gated content and lead capture forms, but thats only the start. By stating that any profession is welcome, LinkedIn widens its potential customer base. LinkodysFrancois-Louis Mommens shares this old campaign as one of the best marketing campaigns. So its no coincidence that Drift saw an 800% increase in customer conversations in 2018. Ive already included Drift in this article, but if youve ever looked into its content, amplification, and lead gen strategies, youll understand why the company full deserves a second mention. Even if they dont get tons of listeners, they are still getting to talk directly to their ideal clients by inviting them to talk on the podcast, which makes the campaign incredibly effective., Caprio ties it altogether in one solid lesson: Learn to target exactly who you want to buy from you in your campaigns. Its a fantastic way to drive engagement. It will take 3-5 business days for reviewing after receiving two reports. Please provide as many as proofs and statement explaining why you quit the project. Leads opt in to download the report on the dedicated campaign landing page. This ad hilariously targets the marketing analytics that a lot of companies tend to ignore. Having registered, partners gained access to case studies, white papers, and other sales tools, and were paid a commission upon referring new customers. Email marketing automation is Automizys business, so its no surprise that the company is so good at it. Want to send a message that project management is a breeze with your software? Couchbase aspires to revolutionize digital innovation by enabling rich, personalized customer experiences. Beautifully detailed, perfectly pitched, and addresses all the key questions developers might have about the browser., Tech B2B does not have to be all about words on a page! as Ramani puts it. Be it on a walk, driving your car to walk, watching TV with your family, or scrolling the internet by yourself; they aimed for their message to stay in your mind., Summing up, Aaron McWilliams from 1Dentalcalls Shopifys campaign one of the most creative B2B marketing campaigns I have seen before., By using various marketing channels to get their message to new and small business owners, McWilliams highlights it established the idea that Shopify is a place for entrepreneurs to make their business ideas come to life.. Our customer support team will resolve your queries at the earliest. In short, Odak shares, they just created a landing page with some really good copy and a signup form and thats all it took. But it just doesnt work without the right software and a clear workflow. The lesson learned is simple: If you want to make people the center of your company, make sure they are in every part of your content, too, outlines Taub. He does it while standing on their wing mirrors and looking resolute and determined. To keep followers engaged, FedEx changed its page to be an immersive travel experience. The films were really poignant to the campaign, and something different than the usual image format., The take-home message? So whats the message here? Go ahead and convey it. Snappy colors, simple imagery, highlighting pain points so well that you cringe at the thought of moving that inefficiently, its all well done. Want to tell your target customers its easy to start their own business? For instance, Zappos has a reputation for great customer service. The way that it features the tool clearly highlights the features and benefits, and you can see how easily it gets integrated into their work life. You can share files, communicate quickly, and organize workflows in a breeze. Theres nothing overtly salesy about these ads. But the major business social network which connects professionals all around the world decided to spice things up. Invitation to joinGlobal Video Marketers Community. Theres a common misconception that referral marketing only works for consumer-y campaigns. It started with emails sent twice a week that were divided industry-wise. Its okay to feel uninspired. The biggest message is that yes, audiences still respond to in-depth gated content, writes Pendergast. For a field as B2B and stuffy as automated invoicing, payment and discounts management, Taulia made a surprisingly funny video to showcase their services. Think influencer and you inevitably picture a travel Instagrammer snapping pictures of sunrise yoga sessions and infinity pools. I know that confusion over demonstrating ROI, generating and closing leads is something that a lot of marketing teams are worried about. If you try to speak to them, youll end up resonating with no one. It is a really funny video, and it holds your attention because of the fun element involved. Copyright 2022Referral Rock Inc. All Rights Reserved. But dont just take my word for it look at the numbers. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. As an example, 63% of people who open the chat box on Drifts pricing page choose to start a conversation with a sales rep. Account-based marketing (ABM). Ultimately, it makes no difference whether youre selling holiday apartments, taxis, or cloud services youre still targeting people. Sure, its a huge business, with revenues exceeding $9 billion. But influencer marketing has a big part to play in the B2B marketing mix, too you just need to find the right influencers. One way they structure their podcast campaign to get more B2B clients is to invite their ideal clients on their podcast, Caprio explains. It used key statistics from independent reports to promote its content . But Slack decided to change that perception. Adobe took advantage of one of its newly acquired assets specifically, the Omniture-owned website CMO.com to reposition the Adobe brand.