It couldn't have gone more perfectly, Maureen said. The spot showed the brothers at a news conference announcing that they had purchased Wrigley Field, home of the Chicago Cubs, with plans to rename it Walter E. Smithe Field. Three years later, she recruited Colleen to become advertising director -- a position she accepted without hesitation. The campaign was inspired in part by a partnership with designer/house-flipper Jeff Lewis of the Bravo show Flipping Out. (He's now semi-retired, having turned the business over to his sons about 10 years ago.). As mothers, all of us have cleaned up a childs spill, or even their vomit, from our furniture, Colleen jokes. But one by one, they followed Maureen's lead and rejoined the family business. Since 1945, we have been Chicago's local source for quality furniture and expert design. Tomorrow, Hubbard Woods Design District (Green Bay Rd. 2023 Zoe Communications Group | 332 S. Michigan Ave., Suite #LL-M974, Chicago, IL 60604 | 708.386.5555 | Website by Web Publisher PRO, ParentEd Talks: Free Virtual Speaker Series, A Concerned Parents Guide to Gun Violence and Gun Safety. "Staying fresh, young and relevant is how we're going to sustain the brand into the next 75 years. While we still have traditional pieces, our showroom appeals to a number of different lifestyles. Our dad always put an emphasis on hard work, and it stuck with us.. Darvin is always yelling about discounts. It was like the empire jingle. We take that very seriously, and we have so much passion for it.". First published on October 12, 2022 / 3:27 PM. Not as long as they keep the commercials clever and topical, O'Neil says. The four women have been taking on bigger roles at the company and star in its new ad. "We take that very seriously, and we have so much passion for it.". Zajdel was a driver for Victory when he made the commercial a quarter-century ago. She has a few ideas for how to add a little spring to your home. "I was at Dulles Airport in Washington, waiting for a 9:30 flight at night," Mark says. getting a penny or nickel for every clearance tag we pulled," says Meghanthe four daughters of Walter Smithe III have . "They go a long way with a limited budget through the use of creativity," he says. That can help Walter E. Smithe differentiate itself from the growing number of lower-priced furniture retailers that have moved into the Chicago area in the past couple of years, Walter Smithe said. "We're all rolling up our sleeves and getting dirty. What she does: I make spaces beautiful for clients homes, our catalogs and showrooms, and play couples therapist for clients who cant agree on a sofa.. She had been a buyer for Abercrombie and Fitch for a few years after college when a job opened up in the Smithe merchandising office. We get that question all the time, and that was to be expected," Colleen said. "It almost feels like the business is, in a weird way, a member of the family. Walter E. Smithe Furniture is a company located in Itasca, Illinois, United States. Who are these guys? - Linn Burton: He started selling appliances in Polk Bros. ads in 1953, but the majority of his 35-year TV career was spent hawking cars -- Kaisers, Frazers, Joe Rizza's Pontiacs and, most famously, Bert Weinman's Fords. Lewis Lazare. As Caitie puts it, Theres no reason you cant use an entertainment console as a buffet in the dining room.. "Staying fresh, young . E. Smithe sisters Caitie, Colleen, Meghan and Maureen were introduced to the business at a young age. So, somewhat reluctantly, they let themselves become the public face of Walter E. Smithe Furniture. High School," Walter says. The 4th generation (Walter III's daughters) join the business after careers in their respective fields; Maureen in 2002, Meghan in 2014, Caitie in 2015, and Colleen in 2016. Sisters Take Smithe Spotlight, More High-End Barware, and a Sofa Sale, 2020 Chicago magazine / A Chicago Tribune Media Group website, map of participating First Friday locations, Design Controls - Facebook Instant Article. You may have noticed a change lately in those Walter E. Smithe . "In what seems to be their unending and over-the-top zeal to self-promote, they just may be helping drive traffic," he wrote, adding, "If nothing else, the advertising suggests the chain has some suits with personality attached. I was probably in elementary school when I would come in to work in the warehouse, sweeping for a nickel, Colleen says of the brand, which first opened in 1945. walter e smithe. "An hour and a half. People are buying a look, but they want it to feel curated and personal., Its up to Maureen and Caitie to monitor the market, make sure the showroom reflects current palettes, while staying a few steps ahead of what is currently trending. In fact, none of the sisters seriously considered having a career in the company, founded by their great-grandfather in 1945. To make up for it, she woke up early to make heart-shaped pancakes. "And they've been able to personalize a retail chain through the use of the brothers. But learning how to work together while also juggling their busy personal lives -- they have 18 kids among the four of them -- can be a delicate balance. My sisters and I loved being a part of it.. The Bob's puppet is a far better actor than the Smithe girls though. "If we'd done that with a large agency, it would have been flying people in from New York and storyboards and approvals along the way," he says. Feb 20, 2022 - The 4th generation of Walter E. Smithe family stops by to visit Bob and Marianne. 1251 W. Thorndale Ave. Itasca, IL 60143-1149. There have been more than a thousand of them since, and thanks to the magic of cable TV he is now a national celebrity. McCarthy was married to grandson of Walter E. Smithe, Timothy Smithe Jr. in Paris, France in June of 2013. . - Nick Celozzi and Maury Ettleson: Starting in the early '70s, they waved fistfuls of cash at TV viewers and reminded everyone that Celozzi-Ettleson Chevrolet in Elmhurst was "Where you always save more money!". Lewis Lazare. Smithe was born in 1936 to Margaret Slifka and Walter E. Smithe Sr., and grew up in the Northwest Side's Belmont Central neighborhood. And youll see each of my sisters doing what they do best.. "[5] Of the commercials, Tim Smithe has said, "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention". Who are the Walter E Smithe daughters? Walter E. Smithe Furniture, Inc. is headquartered in Itasca, IL. We strive to bring our clients the best in home furnishings for every style, budget, and. walter e smithe furniture inc. Over the past 76 years, the company has grown to include 10 Chicago area showrooms. /r/Chicago is the place to discuss and stay updated on the daily happenings of Chicago, Illinois, USA. "There was some physical violence between the brothers," Walt says with that satisfied look of a big brother who got to dish it out. Walter E. SMITHE corporate office is located in 1775 W Rand Rd, Arlington Heights, Illinois, 60004, United States and has 382 employees. This initiative calls for all hands on deck. Along the way, they got married, had children (17 in all!) Shop now. The Smithe sisters Walter III's daughters Maureen, Meghan, Caitie, and Colleen are also now executives at Walter E. Smithe Furniture & Design and appear in the ads. Holly Hunt (222 W. Merchandise Mart Plaza, Ste. No surprise why the quality is so crap. Walter E. Smithe, Jr., founder of Walter E. Smithe Furniture & Design, has died at the age of 86, his family said. Walter E. Smithe, Jr. joined the business in the 1960s with his brothers Gary and Tomm, and began phasing out appliances to focus on custom upholstery. The brothers are recognized on the street, in grocery stores and coffee shops ("I got a free Starbucks latte once," Tim says). And in between the entertainment were his folksy commercials for Courtesy Motors -- his cars were "honeys" and "sweeties" -- which at one point was the world's largest Ford dealer. Walter E. Smithe Furniture & Design (Old Orchard) 17 miles. Contact Information. Even if you weren't sure that Walt, Tim and Mark Smithe were brothers -- yep, those Smithe brothers, of "Walter E. Smithe, you dream it, we build it" fame -- their banter at a recent commercial shoot was a dead giveaway. Its a tough balance, but I like figuring out the retail puzzle.. The journey from Point A to Point B started with an all-blooper and outtakes reel that O'Neil and Tim Smithe put together as a birthday gift for mom Florence. "We had a common agreement that we had the best furniture in Chicago," Tim says, "but not enough people knew about it.". Walter E. Smithe also is changing up its ads. In the late '60s, the growing family -- there are also four sisters, Cindy, Margie and . Walter E. Smithe wants to create a series of similar videos to give customers a behind-the-scenes look at their services and the company. Walter E. Smithe Jr. died peacefully at age 86, his family said in a prepared statement. His four daughtersMaureen Megan Clarke Caitie Jisa and Colleen Parkerare now the new faces of this historic Chicago brand a spot he and his brothers held for decades. The Smithes: (L-R) Colleen, Meghan, Walter III, Walter Jr., Mark, Caitie, and Maureen. We simply never had that conversation, Meghan says. "But we've also gotten some really nice feedback from people who are happy to see four working women on their TV.". Itasca, IL 60143. As their father, the company president, has told customers for decades, Life is too short to sit on uncomfortable furniture.. From 5 to 8 p.m., select retailers will offer refreshments while highlighting unique designers. As mothers, theyve learned its not only possible, but preferable, to have a functional yet beautiful home. The founder of well-known Chicago-area furniture company Walter E. Smithe has died, his family announced Wednesday. Instead of starring third-generation brothers Walter III, Tim, and Mark, the new ones put the spotlight on fourth-generation sisters Caitie, Meghan, Maureen, and Colleen. Walter Smithe III and his brothers Mark and Tim helped make the furniture store a household name with clever commercials -- a tradition that's continued with Smithe III's four daughters, Colleen . The commercial included the tagline "Change the Name, Change the Luck", a reference to the Cubs' decades-long struggle to reach the World Series. formId: "acc781a7-d0b4-433d-bc7f-c5bac12f3766" In the late '60s, the growing family -- there are also four sisters, Cindy, Margie and twins Hope and Amy, none of whom is involved in the family business -- moved to a slightly larger home in Park Ridge.
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