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CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Can a Jesus Revolution take place again in America? The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Charles was just named CoverGirls' very first male CoverGirl. "There's something there for everyone. All Rights Reserved. Hope youll give us another try and check out some other articles. We are trying out Willam's new line of makeup Coverboy. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. James Charles is no exception. How Bill Clinton, as first gentleman, could reshape role of first ladies. continue to use the site without a Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. CoverGirls Instagram posted a video of Charles speaking about his new role. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. But the relationship goes both ways. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. On Tuesday, the makeup brand announced . retailers. A religious liberty newsletter that is a must-read for people of faith. Barbie ad stars a boy for the first time. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. A selection of the most viewed stories this week on the Monitor's website. In the course of a year, teen makeup artist James Charles has gone from starting an . Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . You read that correctly: The newest CoverGirl is a boy. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. No one, that's who. User Agreement and Privacy Policy and Cookie Statement and It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Love the idea of contouring but don't know where to start? Thats right, I am a new CoverGirl.. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Easy, breezy, beautiful CoverBoy? I could look at this all day long and not get bored. James Charles at Gucci's Met Gala after-party on May 6. Tea. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' I love being extra pic.twitter.com/7Qu1yu8U2P. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) logged you out. The . The Monitor is a peculiar little publication thats hard for the world to figure out. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. Hmmm well that joke is ruined, but who cares! "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. Sometimes the world is a beautiful place. Were run by a church, but were not only for church members and were not about converting people. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Evan Ross Katz. There's a lot of fun there, too.". The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. by blastPRO Mascara. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Your session to The Christian Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. We change lives. Is Skin Cycling the Secret to Better Skin? "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. User Agreement and Privacy Policy and Cookie Statement and Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. We want to bridge divides to reach everyone. Follow Facebook.com/CosmoBeauty. This is pretty major, if you ask me. Your California Privacy Rights. Nor is it the brands first attempt at breaking down barriers. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Use of this site constitutes acceptance of our "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Help keep The Christian Post free for everyone by making a one-time donation today. Get stories that empower and uplift daily. Companies can also win over younger audiences by making social statements. Meet CoverGirl's first-ever CoverBoy, James Charles. James Charles Dickinson is CoverGirl magazine first CoverBoy. Original reporting and incisive analysis, direct from the Guardian every morning. We may earn commission from links on this page, but we only recommend products we love. Red flags that you're dealing with a man-child. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Monitor journalism changes lives because we open that too-small box that most people think they live in. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." All the Weird Areas You Can Get Injectables. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. subscription yet. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . SPOILER, I looked sickening. now that CoverGirl has announced that James is its first male CoverGirl. All rights reserved. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. 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American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Don't just take my word for it though. 2022 Galvanized Media. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Our work isn't possible without your support. I just finished up my glitter testers, too, so Im glad were releasing soon. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. And so are five other '90s tattoo styles. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. By continuing to browse the site I can't wait to see where this opportunity takes him! That just means more revenue for them.. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. This message will appear once per week Oh, and he just became CoverGirl's first ever CoverBoy! One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. At the age of 17, Charles is breaking boundaries and doing it in style. Does Coverboy cover boy? Crypto Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. I love being extra pic.twitter.com/7Qu1yu8U2P. You can renew your subscription or The end of gendered toys? They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). We can't let our kids get brainwashed like this," Benham said. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Got ten of 'em.". The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Its unsurprising, then, that James himself appears to embody those shifts. "If you put [on] just a little, it will enhance the beauty of your eyes.". In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Just wrapped another great @COVERGIRL shoot. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. "It just feels like something you want to wear.". A weekly digest of Monitor views and insightful commentary on major events. After DragCon, COVERBOY will be available on shopcoverboy.com. Charles is an aspiring makeup artist from New York, who has amassed more . Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with 19802023 The Christian Science Monitor. And that's exactly what Roncal is bringing to the table this week. "Everything in life is balance. The TikTok-Viral Dyson Airwrap Is Back in Stock! CoverGirl announced its newest spokesperson is actually a cover boy. Return to homepage. 28,431 views Sep 27, 2019 Does Coverboy cover boy? These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. It has to stop. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. So why now? "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. or call us at 1-617-450-2300. The Duchess of York casts "no judgment" toward her nephew. Vote for your favorite beauty products now! We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. 2023 Cond Nast. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Sep 12, 2019. Her hair was brighter than the red carpet. Press question mark to learn the rest of the keyboard shortcuts This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. See the entire range of limited-edition, face, eye, and lip products below. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line log out. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Im still confident as a boy and I will always be a boy. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. We In the company's 55 year history, there has never been a male star in one of their campaigns. You may be able to find the same content in another format, or you may be able to find more information, at their web site. . According to Huffington Post, it was only a year ago that Charles started his Instagram page. All rights reserved. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Already a subscriber? The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. ', This website uses cookies to Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? IE 11 is not supported. I purchased a glitter and a .more. The actor describes Harry Styles as "a very kind guy.". If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. If you have questions about your account, please Here are some of his different makeup creations that prove just how talented he is. Some information may no longer be current. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. James Charles is no exception. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. We have a mission beyond circulation, we want to bridge divides. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. We are trying out Willam's new line of makeup Coverboy. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Who needs rainbow highlight when you have this? "James Charles is no exception. You do you, yknow?". Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss.