The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Communicating factual information with the public is the most important job function of a PIO. The Incident Commander B. D. seek media release approval from the Communication Unit Leader., 24. Tammy Kikuchi: Having the Joint Information Center for this event was critical. B. report to the Finance/Admin Section Chief when arriving at an incident. Communication with internal agency personnel is A. not a role undertaken by a PIO. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Check with them to see if the location selected for a media area will allow them to accomplish this connection. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. What do they already know about the topic? Hundreds are so ill that they end up being admitted to the hospital. This feature can facilitate abuse of the system. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Were people prepared for previous incidents? Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. To read this blog, go to:http://emergency.cdc.gov/. When preparing written products, it is important that your message is understood. Evaluate the effectiveness of your campaign. Your media list should be current, complete, and tailored to your organization. Communicates with internal and external stakeholders. People have a right and a need to know about the risks they face. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! D. The ninety-five (95%) segment of the 95/5 concept, 5. This course can provide a basic understanding of the PIO function for those new to the position. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. What are priorities within your organization? B. Emergency Management Institute Timely updates and corrections to information in evolving incidents. Blogs are a good tool to use to communicate with your audience. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Disclosing information to the public in ways that are easy to find and use. What are people in your community concerned about? 16825 S. Seton Ave., Emmitsburg, MD 21727 that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). FEMA does not endorse any non-government Web sites, companies or applications. List the skills needed to be an effective PIO. With passive voice, the subject is thereceiverof the action. D. a required responsibility of the PIO as outlined by NIMS.. This lesson presents information on how to effectively communicate with the media and the whole community. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Did the message reach the targeted audience? Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. It is important to prepare each person to ensure your message is consistent. Provide information and updates in a timely manner. When an emergency happens, ICS is implemented. Participants will benefit from participating in entry-level incident command system training prior to taking this course. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Determining hazard impact is a crucial component in emergency planning. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Expert Help. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Its not complicated; its very easy for them, which makes for better reporting. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Practice talking in 5-second to 8-second sound bites. A well-executed interview will likely not A. advance leaderships goals. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. You cantand dont expect them to stay there all of the time. Resource Typing Definition for Response . D. Identify opportunities for public awareness campaigns. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Are there cultural differences to take into consideration? Select this link to access a printable . Evaluation is crucial for judging the effectiveness of a public awareness campaign. A good overview of ICS is provided in the independent study . There are also professional social networking sites with sections for jobs. 'Ss S>*2MbX^f What events nationally and globally are in the news? Time is a crucial element in any public awareness campaign. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Is the conduit for information to internal and external stakeholders. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Social Media: Preparedness 101: Zombie Apocalypse. Use jargon to communicate with your target audience B. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. The press saw it. Identify how messages should be conveyed. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. It is important to build relationships with your media contacts. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. The AP Stylebook is used by most of the news media. This includes: More information on learning about the whole community is presented in Lesson 4. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Email. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. It will keep you focused and is the foundation for evaluating your campaigns success. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. More than 70% of the illnesses, hospitalizations and deaths are guys. Better yet is the number of people who call and request preparedness kits! Now that you have some tips for better writing, lets look at how to write a news release. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Contact local, tribal, territorial, and State press associations to obtain media lists. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. The Incident Command System is a fundamental element of emergency management. 18. Write out the full term on first usage, as appropriate. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). For highly technical information, it might be best to prepare a credible subject-matter expert to present. Narrator: Red Stick Ready targets every segment of the community. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. There are all kinds of emergencies out there that we can prepare for. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Access to the scene for information and images. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. if you do not have a sid, Test questions are scrambled to protect test integrity. AZ Department of Health Services Directors Blog. Selects the right tools for the messages. wA{)K+Xk80538L``V[mvWS|?9U7 In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Serves as an advisor to the Incident Commander. 3. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Identify contacts and sources that are relevant to your organization. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: For highly visible or controversial matters, it might be best to have a leader in the organization speak. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. PIOs need to have a complete understanding of the community's demographics in order to: A. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Public Information and Warning . For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. A Federal structure designed for large-scale, multijurisdictional incidents B. A directory of your organizations Internet presence. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders.