Jon-as? queries an incredulous Leslie. The best Super Bowl 2022 commercials: The ads that scored a touchdown. This spot has all the ingredients for a Big Game ad: great music, engaging animals and the substantial star power of Megan Thee Stallion and Charlie Puth. But then, after a quick on-screen product announcementIntroducing Real Tone on Google Pixel 6 the ad shifts gears and we see a glorious slide show of absolutely great Pixel 6 photos of diverse subjects, set to Lizzos If You Love Me, You Love All Of Me. (A portrait of Lizzo appears among the photos shown.) Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. If youre a Scrubs fan, maybe thats enough? More from Ad Age: Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, In Crypto.coms Big Game spot, LeBron James travels back in time to 2003 to talk to a younger version of himself. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. More from Ad Age: Hologic makes Super Bowl debut with womens health message. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . The science of sure.. For one, the driver is a woman. . This site uses cookies to provide you with a great user experience. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Voice Over Fox, Megan Thee Stallion . Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. The commercial follows a nature watcher in the forest and her . All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. Scroll down to see which ones made the cut! We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. In most years, the game only provides part of the attraction. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. Is this really the best ad a man can get? It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. Skechers could have saved a bundle and run this spot on The Price Is Right.. FTX's spot starred Larry David. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. (like interest-based ads), we may share your data with our marketing and advertising . We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. From an Uber Eats ad starring Gwyneth Paltrow to a . I figure you could use a little pick-me-up, she tells him. But this is the Super Bowlyou go big or you go home. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Koepka: Oh, really? In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. 1:23. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). The ad itself? Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. 0:30. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. Yeah, its Keeping up the Jonases now, he responds. What is this mystical force that can change the planet? Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. A teaser released on Jan. 19 confirmed Megan Thee Stallion as the star in the wild. Evil For GM Mike Meyers,. Ad Meter 2022: Rocket Homes and Rocket Mortgage. Chevy/YouTube. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Were not sure how Wallbox figures electrocution is funny, but were not amused. The Doritos 2022 Super Bowl Commercial Has Twitter Smiling Tom Pennington/Getty Images By Kate Hagan Gallup / Feb. 13, 2022 9:24 pm EST Enter the scene as a young woman extends across a jungle branch in search of wildlife grasping her essential gear: Flamin' Hot Doritos, Cheetos, and binoculars. Or, maybe you got an error message, because, as Coinbase put it, that was more popular than we thought. Exactly what you were served depended on your timing and your luck (hey, just like crypto investing!). Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. The tongue twister is narrated by none other than rapper Andr 3000. Its also a commercial completely unworthy of Morgan Freeman. Arnold Schwarzenegger. It just makes me . More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. The intimation is that if Seth is OK with it, why should we be afraid? More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Overall, there were 64 ads in the competition's national lineup. Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost The sloth unlikes the trailer and reaches out to knock her name off the. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Neither is this spotdespite the best efforts of the estimable Idris Elba. Check out and vote for this year'sAd Meter Replay Ratings, Your California Privacy Rights/Privacy Policy. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. Wrinkles the Pug and Friends. Were not certain, but it successfully appeals to the sloth in us. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. Next, we cut to a business owner assessing her inventory of candles. What happened? asks mom. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. But it also drives home that message with subtle parodies of famed Big Game commercials. February 14, 2022. Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. Plenty of brands threw their high-priced hats into the ring. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. Activate your account. Unlike Apples 1984 Super Bowl commercial, there is no rebel runner on hand here to fling a sledgehammer at any of the towering screens, suggesting that Fieris power over his compliant subjects is terrifyingly absolute. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. New fun. (Oy vey.). Sloths. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. February 11, 2022, 10:51AM 10 of 25 Dr. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. This spot is too slapstick and the execution too juvenilemaybe its aimed at game-watching kids rather than their parents? The 60-second spot features. With a typical audience of about 100 million U.S . Caddy: Yeah, really. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. Creative Agency Have questions about this ad or our catalog? 1. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. Wilson Wong is a culture and trends reporter for NBC News Digital. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. Budweiser should sign him for its next Clydesdale commercial. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. Watch every star-studded 2022 Super Bowl commercial. EV-il in GMs Super Bowl commercial, Sams Club will air its first Super Bowl ad starring Kevin Hart, See Vrooms new Super Bowl commercial about buying cars from consumers, Doja Cat escapes from clown town in Taco Bells Super Bowl commercial, Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails, Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands, Eugene Levy looks badass in Nissans Super Bowl ad, QuickBooks to air first Super Bowl spot for its own brand, Amazons Super Bowl commercial imagines if Alexa were psychic, Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance, Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World), Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like), See Idris Elba star in Booking.coms Super Bowl teasers, Reeboks Terry Tate, Office Linebacker., Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial, Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad, See how Budweiser is bringing Clydesdales back to the Super Bowl, FTX is giving away free bitcoin as part of its Super Bowl commercial, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Look, anything featuring Larry David is bound to be special. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. In a one minute and 30-second ad for the Amazon Alexa, celebrity couple Scarlett Johansson and Colin Jost imagine a life if their Echo devices could read their minds. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. Booking.nah. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. Here you can watch all the best of. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. Seth Rogen and Paul Rudd star in the chip company's commercial. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. You can watch the ad here. Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. OK, seriously, what the heck is going on in this Intuit TurboTax ad? This is one weird-ass fever dream of a commercial. Ad Age and Creativity Staff It comes off like Toy Story without the parody. We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. The tagline, read by Blige: Making your health a priority is real love. Golfer Brooks Koepka is deciding what to order. More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. Subscribe to Ad Age now for the latest industry news and analysis. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Including the perennial punching bag of the tabloids, Lindsay Lohan. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. We get it: This razor offers a speedy, dead-skin-cell-free shave. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. Barbie. Then comes the tagline: Its only worth it if you enjoy it. Say what? Time to make more spacefor all of us. (Wait, wut?) The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. And thats about it. Touchdown achieved as mom and dad enter the room to see their house destroyed. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. Clever, or too clever for its own good? Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below.